Compelling, useful content is no longer optional – smart marketers need to update their strategies to include engaging content and fast!
London, United Kingdom (PRWEB) November 12, 2013
Business growth and marketing consultant, James T Noble, today publishes a new guide to help small and medium-sized businesses earn more customers using the same content-marketing strategy that Salesforce used to earn tens of thousands of qualified new leads in a month. The guide is called, “Why it Pays to Stop Selling” and is available for free download now at http://www.jamestnoble.com/why-it-pays-to-stop-selling/.
According to recent research from the Custom Content Council, 61% of consumers say that they are more likely to buy from a company that delivers custom content. Content has fast become a mainstay in business-to-business marketing strategies, with 91% of B2B marketers actively using content marketing to earn new customers.
As compelling as these statistics may be, many marketers are still unclear about how to implement a successful content marketing strategy. Established business growth adviser, James T Noble, commented:
“Part of the problem is that businesses aren’t viewing content as a comprehensive marketing strategy – instead, they publish a blog post here or there and give up when it doesn’t get them results.” He continued, “Others know that they should be using content marketing, but either have no idea where to begin or make excuses not to actually take action.”
Mr. Noble published his new step-by-step guide to address this confusion and help marketing consultants implement a winning content marketing strategy from scratch. “Why it Pays to Stop Selling” reveals the content marketing strategy that earned megabrand Salesforce over ten-thousand interested leads in just one month. The guide also offers actionable advice for creating compelling content pieces, as well as implementing an end-to-end content campaign and measuring results. The guide caters to all levels of marketers and includes exclusive “advanced marketing tips” throughout.
James predicts that inbound marketing strategies will continue to grow in importance for digital marketers in the coming year, with content campaigns taking center stage. He explained that by producing original content, businesses owners can establish trust and build authority, both of which are key elements of developing a loyal following. Another benefit of regularly producing relevant content is that marketers can ensure that their business is front-of-mind when their prospects are ready to buy.
“‘Content is king’ is much so more than a catchy saying – it’s a new rule for modern marketers and it can’t be ignored,” James said. “The truth is, creating compelling, useful content is no longer optional – smart marketers need to update their strategies to include engaging content and fast!”
When asked why he chose to showcase Salesforce’s customer-getting #SocialSuccess content strategy, James explained that while he thought the strategy in itself was a great example for marketers to follow, it was also useful for small and medium-sized businesses to understand how they can make the same strategies used by industry giants work for their businesses, too.
Mr. Noble concluded the interview by saying, “It’s easy for small and growing businesses to feel like advanced marketing strategies are reserved for bigger companies with unlimited resources. It’s my hope that this guide not only proves that SMEs can experience the same kind of success from these strategies, but that it also demonstrates straightforward and actionable ways to achieve that success.”
James T Noble’s new guide is available for free download at http://www.jamestnoble.com/why-it-pays-to-stop-selling/.
About James T Noble:
James T Noble has helped some of the world’s largest brands and companies market their products and services online, including Virgin, Walt Disney Corporation, Coca Cola, Paramount Pictures and many others.
James lives in the UK and works with consultants, coaches and training providers worldwide to accelerate their growth through effective online marketing. Visit the James T Noble website for more information and to get in touch with James at http://www.jamestnoble.com/.