Sydney, Australia (PRWEB) November 02, 2012
With algorithm changes being periodically introduced by a major search engine (causing websites to struggle to regain the positive page rank results they had previously enjoyed), businesses may be wondering whether traditional online marketing practices are still effective today. James Schramko, CEO of SuperFastBusiness.com, uses his latest news update video to re-examine fundamental SEO practices and explain why being relevant remains the single most effective way to continue ranking well online.
What websites need to prioritize above all else, the entrepreneur explains, is to produce quality—the kind of value that the major search engine strives to maintain. “Forget about trying to do SEO; just create value, and you site will rank well,” Schramko emphasizes. “It’s about relevance, so be relevant.”
Having a good core and sticking with the basics—primarily, producing good content that will always be quoted, curated, and referenced in various social media—is what businesses must aim to achieve for their websites. This is a principle that Schramko's website promotion service LinkJuice.com focuses on. “We create content that you can put on your site, then we syndicate and share it with well-trusted, category-themed social sites. Plus, we're present across different platforms: video, PDF, press releases, articles, and social media.”
The marketing expert cites another fundamental SEO goal that businesses should set their sights on: simply being better than the websites that can already be found on the first page of search engine results. Schramko illustrates this by referring to his current business travels.
“I’m in France right now in a place called Avignon, and as I go through a town, I use search engines to find sites about Avignon tourist attractions. In the site that comes up, I’m going to want to see quality pictures, descriptions, and instructions, and it should be a valuable site to me because it’s the most relevant site to what I’m searching for,” he explains. “I don’t want to see a site with articles cut and pasted from some low-value junk article directory. I want quality and that’s what we should be providing as webmasters.”
Schramko also urges businesses to scrutinize their websites and determine whether they actually deserve to be ranked. Work with quality and practice responsible SEO; leave the tricky, spammy, “black hat” SEO practices behind. “Sometimes we look at a customer's site and think that it shouldn't actually be ranked. What we do is have a word with the customer. We say, ‘Can you beef up your site and add some value? Put some fresh content, make it relevant for your audience, and we'll work on it.’”
With excellent content produced, businesses can then focus on building their presence on social sites such as Facebook and YouTube and broadening their online reach with press releases; this way, they can have multiple traffic sources for their sites. “This will elevate and rank your brand and increase the measure of direct search traffic, which is something we’re seeing with all of our sites,” Schramko describes. “People are finding out about our sites and using the actual sites' names when using search engines. You should be focusing on that.”
Finally, Schramko explores whether business should begin using the new Disavow tool or not. “I think we just wait a little bit—get some data back before we make these rash decisions,” he suggests. “I think you can continue to do your good SEO now and a proportion of the bad things in the past should dilute, thus getting rid of the effect that the filters may have had.”
Schramko reminds webmasters that search engines are constantly updating their filters, primarily Penguin and Panda, so taking a step back and weighing the options before making a move may be the wiser decision. “But remember, the whole point of the fuss is to make you question yourself and stop all the ‘black hat’ and ‘grey hat’ manipulation tactics. They want you just to put good quality, relevant websites up,” Schramko stresses. “So do it.”