When you think about it, it makes perfect sense that asking for an email straight after delivering high value content would be optimal. The results are even better when the email capture is directly in the video rather than beside it or nearby.
Sydney, Australia (PRWEB) September 11, 2012
SuperFastBusiness and InternetMarketingSpeed founder and CEO James Schramko is asking, “Do you want to build your email list faster?” Using his existing and new videos on YouTube, Schramko shares he’s been testing a few elements that would help optimize his email conversions for all his businesses. From after-post prompts to in-line forms, Schramko found that the tactics usually put off customers who were watching the video. The Internet marketing expert recently revealed on InternetMarketingSpeed.com, “I found one method of collecting leads that seems incredibly well accepted by customers.”
That method is LeadPlayer™. Schramko says, “LeadPlayer is software that you install on WordPress and it allows you to add a call to action and/or email captures to your YouTube video embeds.”
The Minnesota startup has been creating quite a buzz, with business owners, bloggers, and web marketers singing praises of how “crazy easy” and “awesome” the software is for YouTube integration, implementing call-to-action buttons, and adding opt-in boxes. Other popular advantages of the plugin include obtaining valuable video analytics (engagement statistics, revenue calculation, and geolocating customers) and reducing the probability of viewers leaving a website and “leaking” to YouTube. The creators of LeadPlayer™ have designed the plug-in to attract audiences, build lists, and promote revenue through videos.
Schramko remarks on InternetMarketingSpeed.com, “When you think about it, it makes perfect sense that asking for an email straight after delivering high value content would be optimal. The results are even better when the email capture is directly in the video rather than beside it or nearby. Relevancy is the key. LeadPlayer allows you to have a ‘skip this’ feature, which is more courteous. Also you can place the opt-in request at the end of the video, which is quite polite. I have found people will watch short videos all the way to the end.”
On a recent SuperfastBusiness.com video post, Schramko gave a step-by-step demo on installing LeadPlayer™. Using his YouTube interview with renowned and revered direct marketer, Drayton Bird, Schramko illustrates how quick and easy it is to install the plugin, from activating it to changing video settings, from integrating his email list to adding call-to-action buttons. Schramko’s little over six-minute demo presents a fuss-free set-up that results in an uncluttered, better-looking video post and an unobtrusive opt-in box at the end. The opt-in box can also appear at the beginning of the video with viewers having the choice to continue to watch.
Aside from providing a straightforward demo of the plugin, Schramko also goes on to say, “Installing LeadPlayer on my site has dramatically improved the number of opt-ins from the first site that I installed it on. It really does make a nice clean player. I can see that it’s something I’ll be putting on any site where I’ll be putting YouTube videos to the public with WordPress, it’s a great option.”
To find out more on how to use the new plugin for opt-in email marketing, check out James Schramko’s demo on SuperFastBusiness.com and on InternetmarketingSpeed.com.