Email lists is the highest converting traffic that I have... on your site, make sure you put an email capture. Make sure when you sell something, that you capture the customer’s details because this will be your number one traffic source.
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Sydney, Australia (PRWEB) August 16, 2012
In his latest web video update on Internet marketing strategies, SuperFastBusiness founder and CEO James Schramko reveals some of his more lucrative approaches to business and discloses how he successfully translates traffic into conversion. “Whenever I poll or survey my customers and I say where did you first find out about me? It’s usually a podcast. So I’m doing interviews every week, I’m publishing three podcasts of my own and I encourage you — get into the podcast scene,” Schramko declares, sharing one of his top three high-converting traffic sources and how webpreneurs can cash in by using podcasts.
According to eMarketer figures, there is a total podcast audience of 65 million (25 million are active), with ad spending reportedly reaching $435 million this year. Even well-known filmmakers like Kevin Smith, whose SModcast has made money through paid advertising, paid subscription, tickets sales from podcast roadshows, and affiliated shows, have discovered the lucrative platform. Adding that a podcast “converts really well,” Schramko urges webpreneurs, “People haven’t really gone on to podcast bandwagon yet, but you should be.”
Schramko directs SuperFastBusiness visitors to FastWebFormula.com—a leading resource for training materials and sought-after tips for scaling businesses into multi-millions—and check out a video tutorial on mastering podcasts for businesses.
Another high-converting traffic source for Schramko’s multi-million dollar business is email lists. He remarks, “Email lists is the highest converting traffic that I have and most likely for you, too. So on your site, make sure you put an email capture. Make sure when you sell something, that you capture the customer’s details because this will be your number one traffic source.”
Aside from capturing essential customer details, Schramko also emphasizes the need to place trackable links that integrate with analytics to effectively confirm whether one email is doing what it’s meant to do, which is either to promote or sell a product or entice more traffic to a website. This will also enable any online or offline business owner to determine which traffic figures are dropping off and leaving, and which ones can be persuaded into becoming bigger buyers.
The Internet marketing expert says, “If you’re using services like Aweber or Office AutoPilot, a lot of them will have the ability to either split test, broadcast sequences — or you can also use the reporting facilities that show where your customers unsubscribe in a series of emails. You’ll want to go back in and then modify those emails where people drop off. Now in Aweber, it’s quite easy going to the reporting features. In Office Autopilot they allow you to have A, B, C, D split test on sequential follow-ups. You can actually let people take a different path and find out which one is getting you the best results.”
In addition to looking at visitor flow, Schramko states that traffic conversion can also occur through forum signature, his second high-converting traffic source. He remarks, “Forums are where people go for their common interests… they’re a strong community and you can earn credit and you can earn trust by continually posting good solutions.”
The SuperFastBusiness CEO adds, “Many forums including FastWebFormula, allow you to carry a signature at the bottom of each post that you make while you’re an active member. In that signature you can put a call to action that takes people to something that you sell or a newsletter where you can continue to deliver value like I do from SuperFastBusiness.”
This week’s SuperFastBusiness web marketing update also includes top tips on using mind maps for a systematic approach to coming up with ideas and efficient business processes, the necessity of paying affiliates huge commissions, the significance of using checklists, and why businesses should hire a designer.
Check out SuperFastBusiness for more recent updates and reveals on web marketing and FastWebFormula for rapid-fire solutions to cashing in on web businesses.