Sydney, Australia (PRWEB) September 19, 2012
“Your best customers are giving you most of your revenues,” James Schramko, SuperFastBusiness founder and CEO, points out. With the global economy still reeling from the Eurozone crisis and many companies stepping up marketing strategies to gain advantage over competitors, the race for getting more customers has never been more crucial. Schramko recently released his latest update to help businesses across the globe reach their sales goals through lead scoring, image marketing on Pinterest, and filtering customers. The Aussie-based CEO also recommends some key tools for optimizing business management.
“Lead scoring,” the Internet marketing expert begins to explain, “is where you place a value on certain customers over other customers. In my shopping cart, for example, whenever I make a sale, it adds points so my customers earn points as they keep purchasing… I can sort out a group simply by the number of points they have so I can say that any customers with this many points, or more - they’re my VIP customers.”
Schramko goes on to substantiate the method by citing the Pareto Principle. The well-known principle basically indicates that a few are vital and many are trivial. Also known as the 80/20 Rule, the principle, which was initially a mathematical formula created by Italian economist Vilfredo Pareto and later adapted by management consultant Joseph M. Juran, brings a level of scientific approach to all facets of business management, from identifying matters that require focus (i.e. 20 percent of staff may cause 80 percent of the company’s problems) to optimizing sales targets (i.e., 20 percent of customers make up 80 percent of sales). Schramko says using the lead score allows him to focus more on customers that provide his business with consistent revenue.
Schramko adds, “Most shopping carts or auto responders will allow you to add an extra field and you can simply add 10 points per purchase. It’s a very simple example of lead scoring.”
To attract connections with the very best customers and create new, lucrative ones, Schramko encourages businesses to use image marketing on popular virtual pinboard, Pinterest. The SuperFastBusiness CEO emphasizes the need for businesses to use images, “Images drive emotion. Put a brand new image. Get your images updated. Put more focus on design. It’s been proven and tested now; adding images and designs into your business will inject some emotion and increase your sales.”
When it comes to filtering high value customers, Schramko’s advice is to produce a video sales letter that’s designed with call to action buttons. He clarifies further, “That might be simply to send an email or it could be to fill out the survey. Based on survey response or the email response, you could then actually set up an appointment. Once you have done the appointment, via Skype or telephone, then you could ask for payment. That is a great way to filter out people who are serious and who are just right for your program.”
As for sorting out customers by offering (fully refundable) application fees, Schramko says, “I don’t do application fees because I like to have that risk nice and low for the customer. But I’m only talking to qualified people. That means that I can give them more of my attention… and I can focus on the people who are just right for my programs.”
And to take care of VIP customers, Schramko underscores the value of optimizing valuable time when it comes to answering emails, communicating on Skype, or engaging in forums. He recommends speech recognition software on Apple devices adding that the tool has not only saved him a lot of time, but is also something of a “game changer.” A voice recognition software can use voice to send messages, place phone calls, convert dictation into text, and, in the case of Apple’s Siri, work for third-party apps.
For more business updates and valuable Internet marketing tips, check in daily at SuperFastBusiness.com.