Atlanta, GA (PRWEB) March 13, 2014
In a long awaited network update, T-Mobile is finally updating their quality and speeds and starting a move from 2G to 4G LTE speeds, says WirelessWeek.com, March 13.
Industry analyst Jeff Kagan offers comment.
“Up until about a year ago T-Mobile was dying on the vine. Then they hired a new CEO and he has been doing a great job of revitalizing the brand with a slice of the consumer pie. While T-Mobile is not for everyone, they are making headway. The next questions are who are they targeting as customers and how do they compare in performance to AT&T, Verizon and Sprint?” asks wireless analyst Jeff Kagan.
“It seems the slice of the customer pie T-Mobile is winning is the youth and those looking for a less expensive monthly bill. While that is working for them I think it’s important to realize with T-Mobile, coverage and network speeds are much lower than Verizon and AT&T. That’s not to say the less expensive way is not worth considering. However it often means you will not get the same speeds and coverage and service as with the larger, national providers,” says Tech analyst Kagan.
“I have respect for a CEO who has saved a company from the death bed, the way John Legere seems to be doing with T-Mobile. He is in the process of strengthening and reinventing the brand and T-Mobile position in the marketplace. That is great, however that is only part of the solution. Network performance is the other half,” says Kagan.
RootMetrics weighed in with their score of network performance on March 5. RootMetrics says Verizon Wirelss is the best overall performer on a national scale, and AT&T Mobility is the fastest data network nationally. They also say Sprint and T-Mobile are in a distant third and fourth place.
According to RootMetrics, Verizon and AT&T are virtually tied in the number one spot. Verizon had an overall score of 89.7 and AT&T is 86.2. In addition AT&T has the fastest wireless data network in the industry. Sprint was number three with a score of 68.2, and T-Mobile finished the race at 64.3
“This is where the public relations image for T-Mobile, which is growing stronger every day, simply doesn’t match their performance. Sometimes it’s a matter of network coverage. Sometimes it’s a matter of speed. Whatever the reason, T-Mobile has a long way to go in order to start playing in the same league as Verizon Wireless and AT&T Mobility,” says Principal analyst Kagan.
After the Softbank acquisition, Sprint is in the process of investing billions and updating their network and performance is expected to be improved dramatically.
T-Mobile also understands they need to have network performance that matches their PR. So T-Mobile has announced their plans to upgrade their 2G/EDGE GSM network and move to 4G LTE. This is a long process so customers should not expect a quick different. However this is the right direction.
“Going forward I hope that T-Mobile and Sprint will have a very fast and robust network and will offer stiff competition to Verizon and AT&T. However today that is not yet the case. Today Verizon and AT&T still have the best quality and fastest networks in the business, and Sprint and T-Mobile are rushing as fast as they can to catch up,” says Technology analyst Kagan.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst, consultant and columnist. He is regularly quoted by the media and shares his opinion in many ways over 25 years.
He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.
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