Jenzabar Enterprise System Adds E-Marketing with Informz Integration
E-Marketing Made Easy with Direct Integration Between Informz and Jenzabar EX
Boston, MA (Vocus/PRWEB ) May 20, 2009 -- Jenzabar, Inc., a leading provider of software, services and strategies for higher education, announced today that it has extended the functionality of its Jenzabar EX enterprise system through integration with its partner Informz, a leader in e-marketing solutions. The direct integration enables institutions operating the Jenzabar administrative solution to send targeted and personalized e-mail using data from their Jenzabar EX system.
Through seamless integration with Informz, higher education professionals can create highly targeted and personalized e-mails using information about prospects, donors and alumni stored within the Jenzabar EX database. Admissions and Advancement offices on campus can utilize the full range of Informz functionality, including creating mailings and building e-marketing campaigns, capturing and tracking information on number of opens and clicks, and measuring the success of mailings using reporting and campaign analytics. In addition to advanced e-mail marketing, Informz provides event registration, online survey tools, and text messaging capabilities.
Berry College, an independent, coeducational college of approximately 1,700 students, operates on Jenzabar EX and uses Informz features and reporting capabilities. The e-mail and event registration solution that is closely integrated with the ERP system has already proven valuable for the College in making key decisions.
"The recent Informz and Jenzabar EX integration promises an even more seamless process in that we now have direct access to share data between the two systems," said Penny Evans-Plants, Director of Enterprise Systems Support at Berry College. "This means fewer imports for administrators, resulting in time savings, enhanced security, and better data integrity. We look forward to taking full advantage of this solution and the benefits it provides to Berry."
Jenzabar EX, offered on the industry-leading Microsoft® SQL Server® platform, allows administrative and academic staff to access, update, store, and report on crucial data through a common database. Integrated with the Informz solution, the enterprise solution enables higher education institutions to easily promote their mission, manage information about their students, candidates, and alumni, and receive valuable feedback to refine future communications.
"The seamless integration allows clients to leverage their existing Jenzabar system for an efficient and targeted way to communicate and stay in touch with constituents," said Robert A. Maginn, Jenzabar Chairman and CEO. "This cost-effective solution will help our clients improve enrollment, retention, and advancement rates by facilitating the kind of high-touch online connection that today's students have come to expect."
About Jenzabar, Inc.
Jenzabar, Inc. is a leading provider of enterprise software and services developed exclusively for higher education. With more than 35 years of combined experience offering technology solutions to colleges and universities, Jenzabar is the trusted partner of choice to more than 700 campuses worldwide, including private liberal arts, state, and community colleges and business, medical, law and other graduate schools. Jenzabar is headquartered in Boston, Massachusetts, with regional offices located across the United States. For further information, please visit www.jenzabar.net.
Contact:
Carina Ganias
Public Relations Specialist
Jenzabar, Inc.
617-492-9099 ext. 365
© 2009 Jenzabar, Inc. All rights reserved. Jenzabar® is a registered trademark of Jenzabar, Inc. Jenzabar's Internet Campus Solution, Total Campus Management, ERA, and the Jenzabar logo are trademarks of Jenzabar, Inc.
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