(PRWEB) February 28, 2013
With 24 pavilions set up which reinforce its status as one of the top three jewellery shows in the world. Jewellery Suppliers and Manufacturers that have already confirmed participation include Pluczenik Diamond Company from Belgium, Alain Boite S.A.S. from France, Constantin Wild from Germany, Dimexon (Hong Kong) Limited from Hong Kong, and Vulcan & Co from Israel, David & Sohn AG from Switzerland and Aarzee Jewellery from U.A.E.
Talismanic Jewellery to Dazzles
A wealth of magnificent and elaborate jewels will be found in the various specific product zones such as Hall of Fame, Hall of the Extraordinary and Exclusive Showroom. The appeal of these exquisite objects is timeless, as exemplified by the Columbian Emerald Necklace to be shown by Hatta New World Company Limited. In the richest shade of green, a 46-carat emerald is strung with natural source pearls.
Another exhibitor in the Hall of the Extraordinary will be attracting extraordinary attention with its precious artifact, the Ruby Buddha. Henn of London Ltd presents its more than 10 carat Ruby Buddha in a 50 carat solid gold pagoda-style temple supported by ruby columns.
Quality is still vitally important and many exciting designers are showing how contemporary design is allied to craftsmanship. Belgian artist Salima Thakker’s jewellery collection is featured by Hong Kong's AME Gallery in the Fine Jewellery Zone. Vladimir Markin is exploring new forms in both fine and costume jewellery and his newest collection, Bridges, will be shown in the Designer Galleria under Vladimir Markin Fine Jewellery Limited.
Jewellers are using new materials with new design possibilities. Yiuton Trading Development Company Limited is participating in the Silver Jewellery Zone, showing its expertise in the very difficult process of engraving on titanium jewellery. An example is the oval-shaped polished titanium bracelet engraved with delicate patterns.
Small Quantity Sourcing Prevails
Global economic uncertainty arising from the American and European debt crisis has changed sourcing patterns of traditional markets to become more conservative. In addition, shortened product popularity cycles are affecting buyer behaviour. Buyers now tend to place smaller orders to better manage consumer market demands, reduce inventory and save operation costs. In view of this, HKTDC launches “Small-Order Zone” in the coming Jewellery Show, located at the Expo Drive Entrance. Its aims are to promote small order purchasing, to provide flexibility in purchasing, and to help buyers keep abreast of ever-changing product trends.
A number of value-added events at the fair help create the ultimate experience for buyers and Jewellery Suppliers and Manufacturers alike. Models show off exhibitors’ products to their best advantage in mini-parades. The fairs also promote learnings and information gathering, and includes presentations by industry experts on important topics such as design, trend predictions and market intelligence, while the cocktail reception fosters networking among industry players, international media, and VIP buyers.