JitterJam Delivers Comprehensive Consumer Social Profiles to Brands and Marketers

Bedford, NH (PRWEB) August 10, 2010

JitterJam™, a leader in social marketing software, today announced the availability of its 2.0 release with Jitterater™, JitterJam’s social rating engine. JitterJam’s new release makes it even easier for businesses, brands and marketers to discover new voices on the Social Web, immediately identify and engage those who are potential influencers and advocates for their brand, and develop trusted relationships with existing and new consumer contacts. JitterJam’s intelligent database integrates Jitterater data with collected social account, demographic, communications history and consumer preference information to provide the brand with a comprehensive social profile for each of their contacts.

JitterJam’s 2.0 release includes the following new and enhanced features:

• Jitterater Social Rating Engine. Jitterater estimates the influence and reach of individuals and assigns a numerical rating for each person based on the various elements of their social profile, including Twitter and Facebook accounts, blogs, websites, etc. Integrated throughout the JitterJam platform, brands can use Jitterater data to identify key influencers, determine which individuals to target for their outreach and campaigns, prioritize their engagement activities for new voices found on the Social Web, and measure the full impact and reach of each of their communications and campaigns. Jitterater rating and reach data for each individual is also displayed on social search results, enabling brands to review search results and sort by the most influential individuals.
• Enhanced Make Me Happy™ Permission Marketing Functionality. JitterJam’s groundbreaking permission marketing system has been further enhanced by the ability to create and save multiple, customized Make Me Happy permission pages. Brands now have the ability to serve unique permission marketing forms tailored to the individual requirements of each channel, campaign or target segment. They can easily integrate the forms into their Web site and Facebook page or link to the forms hosted by JitterJam.
• Hot List. Brand mentions, direct communications, and potentially damaging conversations are placed in the forefront, making it fast and easy for the brand to access and address the most critical communications.
• Streamlined User Interface. JitterJam’s powerful new navigation and display features highlight most important tasks and the most relevant and critical communications, enabling businesses to focus on the conversations, people and functions that are most relevant and valuable to their social marketing process.
• Enhanced Metrics. JitterJam’s analytics have been expanded to include “buzz” for each social search, topic or source and each channel within each of those categories. Trends have been expanded to identify individuals who retweet and share content on Facebook and to provide data on overall brand impressions across the Social Web. All analytic graphs are easily downloadable, enabling businesses and agencies to easily report on the results and progress of their social marketing efforts.

“JitterJam streamlines the process of social marketing and allows businesses and agencies get the most out of their efforts” of JitterJam said Ric Pratte, President and CEO of JitterJam. “The addition of Jitterater and the other enhancements in the 2.0 release inject greater intelligence into our social profiles and give marketers the exact tools they need to develop meaningful and profitable relationships with the social consumer.”

“Jitterater helps us make sense out of the myriad of comments flying across the Social Web,” said Dave Perks, Director of Social Media of Semester at Sea® and Institute for Shipboard Education. “The JitterJam social profile brings all the data that I want or need to a single, easily accessible place. But beyond that profile are the tools I need to target and market to those unique individuals that are most likely Semester at Sea candidates and to measure the results of those efforts. JitterJam is truly a unique and powerful platform.”

“JitterJam just supercharged its social marketing platform with the 2.0 release,” said Clay Fernald, Publicity & Promotions Manager at Middle East Nightclub. “JitterJam’s platform and the new Jitterater system make it easy for us to identify and engage the most relevant and influential voices on the real-time web. JitterJam makes social marketing faster and more efficient for us—giving us a huge time advantage over time-consuming manual processes. Better yet, we’re quickly building information about our customers’ preferences—allowing us to keep them informed of events that are specific to each individual’s tastes and interests. JitterJam, you DO make me happy!”

JitterJam’s 2.0 features are commercially available as part of the overall JitterJam platform and are delivered as Software as a Service (SaaS). Packages start at $290 per month.

About JitterJam
JitterJam is a comprehensive web-based Social CRM system that integrates social media, e-mail, and mobile marketing with an intelligent contact database and the tools needed to turn social conversations into trusted customer relationships. Consumer-facing businesses, brands, agencies and consultants are using JitterJam to develop their social contact database and drive return on investment for their integrated marketing efforts. JitterJam is headquartered in Bedford, NH. For more information on JitterJam and to immediately sign up, visit http://www.jitterjam.com.

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