Anaheim, CA (Vocus) February 24, 2010
After a busy and encouraging pre-launch phase, Anaheim-based Jusuru International, Inc. has announced its official launch. The pilot ramp-up period was designed to simultaneously test its first product and the marketing concept developed to sell the product, Jusuru Life Blend™. Jusuru Life Blend™ is a liquid nutritional supplement whose key ingredient is the multi-patented BioCell Collagen II® (BCII®). It is the first product on the market to offer BCII® in the much-sought, more bioavailable, liquid form; and by virtue of an exclusivity agreement with BCII®’s manufacturer, it will remain so. Recent research findings have shown this ingredient to support joint health and younger looking skin.
According to Dr. Joosang Park, VP of Scientific Affairs at BioCell Technology (Stanford University PhD and Harvard Medical Research fellow), “The ingredients in this dietary supplement are substantiated by science and offer multi-layered benefits for healthy aging. Jusuru Life Blend™ synergistically supports both joint and skin through replenishing collagen, HA and chondroitin sulfate in highly bioavailable forms, and is the only liquid nutraceutical to offer BioCell Collagen II®.”
Jusuru Life Blend™ also contains resveratrol, whose life extending benefits have been discovered in the grapes that make red wine. To underscore the fact that a single serving of this nonalcoholic product contains the same amount of resveratrol as two bottles of red wine, Jusuru Life Blend™ bottles are the size and shape of wine bottles. It also adds powerful antioxidants from a variety of exotic fruits, which give it a distinctive taste. It is just this combination of demonstrable benefits, delivered in a palatable — in fact, delicious — liquid — that suggested the network-based marketing system that Jusuru International decided to use.
“From a marketing standpoint,” explains Asma Ishaq, President of Jusuru International, “the greatest strength of Jusuru Life Blend™ is also its greatest potential weakness. This product is backed by an enormous amount of scientific research, so there’s too much information to fit on a label that people will actually read. The only way non-specialists are going to understand the rationale behind each of its ingredients is to distribute it through people who understand these reasons and can take the time to explain them. This is why we chose network marketing.”
This strategy has been vindicated in the test marketing, first in Southern California, then in Houston. Michael Arceneaux, a Hurricane Katrina survivor now living in Houston, had this to say: “I just love the fact that I could work a business from home, bring money into the home, but still spend quality time with my family. I’ve made more money in this company in 30 days than I’ve made in any other company I’ve been a part of.”
In 2009, Asma Ishaq co-founded Jusuru International, and from its very conception, designed it as a values-driven company. Her expertise in team development and business management, and her keen interest in socially responsible business practices, define what Jusuru International is all about: innovative products and strategies—but based on old fashioned values in science, leadership, and ethics. Her upbringing and 15 year tenure in the nutraceutical and natural health industry have positioned the company as one that combines product and scientific development with fundamental business practices to bring it to its audience.
Asma earned her BA in psychology and business administration from the University of California, at Berkeley. She went on to graduate studies at Princeton University, and then completed an MBA with a dual concentration in finance and marketing at Rice University. Prior to forming Jusuru International, Asma held positions at BlackRock, Inc., a leading asset management firm based in New York City, and Give Something Back, a “Founding B Corporation,” devoted to benefiting the community as a byproduct of its own growth as a profit-making company.
Jusuru International, Inc.