Woman's Day Magazine Features 'The Golden Apple' as a Resource to 'Land Your Dream Job' from Best Seller, Author & CEO, Kathy Aaronson
Beverly Hills, CA (PRWEB) September 29, 2006 -- The September 12, 2006 issue of Woman’s Day Magazine features an interview with Kathy Aaronson, founder and Chief Executive Officer of The Sales Athlete, Inc® and "best-seller” author, regarding her new book, "The Golden Apple; How to Grow Opportunity and Harvest Success". The interview focuses on strategies for women re-entering the job market to land their dream job.
Finding a job is no small feat, according to the article, thus Aaronson encourages women to ”spin” the fact that you have been out of the work force as an advantage. “No matter what you do, you never stop acquiring skills,” said Aaronson, and corporate America is consistently looking for talented individuals that have or are fearless in “accessing the right people.” In "The Golden Apple," Aaronson reveals how to take charge of your talents and make them work for you, regardless of economic downturns, changes in your industry, downsizings, mergers, and corporate bankruptcies. The keys to “sustainable career success,” Aaronson writes, come from building a support network of knowledgeable mentors and associates, then understanding and identifying your skills and applying them where they will be needed and valued.
In the article, Woman’s Day explores the issue of what employers are specifically looking for from potential candidates. Aaronson, a nationally recognized expert on executive recruiting and sales for more than 30 years, says “aside from meeting the basic job requirements, you need to demonstrate that you can fit well within the corporate culture.” Also a renowned Sales Trainer, Aaronson built an impressive resume in advertising sales and sales management based upon a principled and dedicated philosophy of identifying and solving problems at several top companies. She began her corporate career in sales with Cosmopolitan magazine and went on to spearhead the sales and marketing efforts for Girl Talk. Aaronson, a native of New Hampshire, was founding Advertising Director of Fairchild's "W" and founding Marketing Executive of Working Woman magazine. She went on to become the Executive Vice President and Group Publisher of McFadden's Magazine Group before turning her full time attention to The Sales Athlete, Inc ®.
Woman’s Day closes the article with Aaronson’s advice to “parlay” their skills, both as an employee and mother, into the working world. Managing “the PTA, household finances, multi-tasking and the schedule demands of raising children” demonstrate several significant skills to be successful.
To learn more about Kathy Aaronson's "The Golden Apple" or to consult with her about a story, please contact Nancy Leeds at (310) 275-8900 Ext. 221.
Press Contact: Nancy Leeds
Company Name: THE SALES ATHLETE, INC. ®
Phone: 310 275-8900
Website: http://www.salesathlete.com/thegoldenapple
More Information:
Kathy Aaronson is the founder and CEO of the executive recruitment and sales training firm, The Sales Athlete, Inc®, with offices in Los Angeles and New York City. A nationally recognized expert on executive sales, Kathy develops success driven, best practices sales teams credited with increasing revenue and market share, and assists individuals in finding career happiness and success. Aaronson has also authored Selling on the Fast Track, How to Become a Sales Athlete (Putnam/Berkley), and the acclaimed Kathy Aaronson's Compensation Guide (SW7, Ltd).
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