Las Vegas, Nevada (PRWEB) July 16, 2012
Celebrate, Network and Join a groundbreaking Salon Competition. Vegas Beauty Unbound, producers of the national salon competition, Battle of the Strands 2012: Xtreme Beauty, has partnered with Fromm International, a designer and manufacturer of world-class products for the professional beauty industry, to host an exclusive birthday celebration and networking event for celebrity colorist and stylist, Kim Vō as he searches for the country’s best salon teams to create Xtreme Beauty. Project Runway Producer’s Look TV will also be present to catch the action and behind the scenes footage of this exciting event leading up to the final showdown in Las Vegas. Attendees will include stylists, beauty professionals, with media and prominent beauty brands supporting the event. It will be held on July 30 from 5-8 p.m at Fromm International’s headquarters in Chicago, 603 Dempster Street, in Mount Prospect, IL.
In addition to the exciting birthday celebration for Kim Vō, it will serve as a networking event, a prequel to the Epic salon battle and an open call for beauty salon artists who would like assistance filming their entries for Battle of the Stands 2012: Xtreme Beauty, which Kim Vo will host. Interested salon teams will be filmed presenting the unique qualities of their members, their expertise with photos of their past work and all other creative ways of showing their extreme talent. A professional film crew will be available to assist all salon teams who want to enter the competition, free of charge. Doors open at 4:00 p.m. and interested teams of stylists must sign up to reserve their slot by calling Battle of the Strands offices at 702-990-3368 no later than July 27.
This is the first time Kim Vō has ever celebrated his birthday exclusively with peers from the beauty industry, on the day of his birthday and he couldn’t be more excited to connect its celebration to Battle of the Strands. He explains, “I have seen some outstanding battle entries up to this point and knowing the caliber of creativity in our industry I am looking forward to see so much more. For me, the best birthday present would be to discover a salon with incredible talent unheard of in the history of salon competitions, and help them film their videos to enter this groundbreaking competition.”
About Kim Vō
Kim Vō, master colorist to Hollywood’s most elite, is a creative visionary and inspirational leader who is amongst the beauty industry’s most recognized personalities. Hailed by Vogue as “the best blonder in the business,” Vō is one of the most sought after color experts in the world. With celebrity clients ranging from Kate Hudson and Katherine Heigl to Britney Spears and Dakota Fanning, as well as hundreds of magazine articles and TV shows featuring his expertise and warm, charismatic personality—such as “Extreme Makeover” on ABC, “Daily 10” on E! Entertainment, red carpet reporting for TV Guide Channel, and his hit show “Shear Genius” on Bravo— Kim Vō has become the hair, beauty and style expert to a global audience of millions. Tapping into his expertise with blondes, Kim Vō was recently named Brand Ambassador for Schwarzkopf Professional’s BLONDME, a new collection of premium blonde hair colour, care and styling care tending to the specific needs of blondes. The 2011 winner of Battle of the Strands, his accolades continue to grow within the industry along with his clientele in his salons in Las Vegas, Beverly Hills and Laguna Beach.
About Vegas Beauty Unbound
From October 20-22, 2012, Vegas Beauty Unbound will descend on Las Vegas with a three-day educational and networking event for the beauty and fashion industry at the Hard Rock Hotel Casino in Las Vegas. The centerpiece is Battle of the Strands: Xtreme Beauty, a head-to-head battle between the country’s top and unknown salons featuring outrageous challenges to showcase creativity and teamwork. Additional activities include a spectacular runway show, a tradeshow of innovative industry products, a student competition, and “Beauti Gras”, a Mardi Gras-style Halloween Party at Body English.
About Fromm International
Fromm International is a designer and manufacturer of world-class salon products for the professional beauty industry. Fromm has a long and respected reputation for high quality standards, fair and ethical business practices, integrated sales and marketing programs and outstanding customer service. For more than 100 years, Fromm has brought the most technologically and aesthetically advanced shears, sundries, salon and hair apparel to America's professional beauty industry. The company's major brands include Andre' Salon Apparel and Hair Apparel, Fromm Premium Shears, Perfect Results, Diane Essentials and Edge Ahead Shears. Visit Fromm at http://www.frommbeauty.com.
For more information about the event or to request media credentials, please contact Erin Utter, Director of Operations, Battle of the Strands, at 702/990-3368 or 702/612-0394, email erin(at)emailbestbeauty(dot)com or visit battleofthestrands.com. For all press inquiries regarding Kim Vō, please contact Amy Denoon at Beach House PR; 310.693-2991 or amy(at)beachhousepr(dot)com. For attendees rsvp(at)frommonline(dot)com