Kraft Singles Invites Grilled Cheese Lovers to Vote for Its Next Commercial
Top five finalists announced in the “Have A Happy Sandwich” video contest.
Glenview, Ill. (PRWEB) November 30, 2007 -- It’s official – America is inspired by grilled cheese. Kraft Singles received more than 450 qualified entries in its " Have A Happy Sandwich " video contest through MySpace, each vying for the chance to win $50,000 and be featured as a national commercial. Five finalists had what it took to melt the competition. Now Kraft Singles is giving Americans the opportunity to select the winner by visiting www.myspace.com/haveahappysandwich between Nov. 26 and Dec. 10, 2007 to vote for their favorite grilled cheese-inspired video.
"Have A Happy Sandwich" video contest
Launched on Oct. 15, the contest invited people to create their own 10- to 15-second interpretation of a Kraft Singles “Have A Happy Sandwich” moment, demonstrating the simple joy that comes from enjoying a grilled cheese sandwich. Participants from across the country embraced the challenge in wildly creative ways – showcasing everything from animated cheese superheroes to grilled cheese ninja stick puppets.
ABOUT THE CONTEST
From Nov. 26 to Dec. 10, 2007, consumers can visit www.myspace.com/haveahappysandwich to view the top five finalists and vote on their favorite “Have A Happy Sandwich” video.* The winning video receiving the most votes will be announced on December 21, 2007. In addition to the $50,000 prize, the winner will see his or her video realized as a national commercial.
For more information on Kraft Singles, visit www.KraftSingles.com.
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including six brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor’s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s website at www.kraft.com.
*Must be a MySpace member to participate; those who are not members will need to register for an account to vote in the “Have A Happy Sandwich” video contest.
Contact:
Alexa Gunther
(312) 616-1657
alexa.gunther @ edelman.com
Basil Maglaris
(847) 646-4538
basil.maglaris @ kraft.com
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