New York, NY (PRWEB) April 01, 2014
SEMPO, the largest non-profit trade organization in the world serving the search and digital marketing industries, has announced the election of Krista LaRiviere to its Board of Directors. LaRiviere, a serial entrepreneur in digital marketing, is the Co-Founder and CEO of gShift, a leader in web presence analytics for contextual content marketing and search. LaRiviere is joined on the Board by a notable forum of executives from agencies, brands, technology providers and publishers.
LaRiviere was nominated to the Board of Directors by the organization’s members having achieved multiple recent successes for SEMPO Canada with the launch of SEMPO chapters in Montreal, Ottawa and Toronto. LaRiviere stated, “At gShift, we are passionate about the importance of data. Marketers need the right insights to inform and report on the effectiveness of their search and content marketing campaigns. SEMPO (the Search Engine Marketing Professionals Organization) includes thousands of professionals across 50 countries and gShift has currently has clients in 22. I’m excited by the opportunity to contribute to a rapidly evolving industry and share our best practices and thought leadership.”
gShift, is currently at the ClickZ Live Conference in New York exhibiting its Secure Search module for Not Provided keyword insights, new Social Keyword Research module and gMobile™ module, all designed for the modern marketer. The new features assist marketers in piecing together how people use organic search and social media to make their way to a brand’s website, with additional insight into the keywords driving traffic to content through secure searches, social and mobile devices.
gShift’s industry leading web presence analytics platform helps Brand and Agency teams efficiently understand and improve on the impact, engagement and resulting sales of a company’s content across its web presence. gShift’s software infrastructure has been crawling and collecting web presence data since 2009. More than 10,000 brands in 22 countries benefit from gShift’s insight data and software as they optimize their time to improve the discoverability and the sharing of their content. gShift recently placed 29th on the PROFIT HOT 50 of Canada’s Top New Growth Companies.