New York, NY (PRWEB) January 06, 2014
LIN Digital, a premium provider of digital marketing solutions for some of the nation’s most respected agencies and brands, announced today the launch of its Video Insights Platform™ (“VIP”), a comprehensive, cross-screen video measurement solution that empowers agencies by providing all of the metrics and insights needed to evaluate true campaign performance in a single, powerful tool.
“We are committed to delivering premium, scalable video ad solutions and content with robust, data-driven reporting for our clients, and the Video Insights Platform™ is key to this effort in the growing video landscape,” said Robb Richter, SVP Digital for LIN Digital’s parent company, LIN Media.
In partnership with the industry’s leading cross-screen measurement providers, the Video Insights Platform™ offers both in-depth digital metrics and traditional broadcast benchmarks, including completions, viewable impressions, quartiles, CPP, and GRPs in a format that is accessible and easy to translate at both the agency and client level.
“In 2014, we look forward to offering our best-in-class video measurement solutions and continued efficiencies as the trusted digital partner for leading tier-one agencies,” said Jamie Elden, LIN Digital’s SVP, Sales and head of entertainment for LIN Media’s digital operations. “In 2013 we enabled them to excel in online video by bringing efficiencies in targeting, optimization, and reporting. In addition to our top 20 comScore-ranked video network of premium inventory, we were able to offer precise data-driven targeting, immersive VPAID-compliant creative, and full scalability..”
Mr. Elden will discuss the innovation of LIN Digital’s premium video offering and the Video Insights Platform™ at the Consumer Electronics Show in Las Vegas, Nevada in a panel discussion on Monday, January 6, entitled, “Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising, and Media Platforms.”
To learn more about LIN Digital’s Video Insight Platform™, visit http://www.lin-digital.com/VIP.
About LIN Digital
LIN Digital creates highly customized and effective digital marketing campaigns for some of the nation’s most respected agencies and brands. Leveraging the established footprint and relationships of one of America’s largest broadcasters, LIN Media LLC, its leading premium comScore, Inc.-ranked network of publishers, and its own proprietary technology, LIN Digital empowers agencies, captures the attention of target audiences, and delivers results.