La Cense Beef Proudly Sponsors the United Nations Viewing of HOME, A Film By Yann Arthus-Bertrand

The Film HOME Captures Our Exquisite and Fragile Planet in Stunning Images, Bringing to View the Dramatic Human Impact on the Environment and Appealing For the Protection of Our Planet

I am proud to sponsor Yann Arthus-Bertand’s viewing of his magnificent film HOME. La Cense Beef shares with Yann his deep commitment to the health of the planet and the impact that humans have on it.

Dillon, MT (PRWEB) November 4, 2009 -- La Cense Beef ("La Cense"), the leader in the grass fed beef industry (www.lacensebeef.com) and the only USDA Certified grass fed beef producer, is proud to announce its sponsorship of the viewing of HOME, a film by Yann Arthus-Bertrand at the United Nations in New York. The film will be viewed on Thursday, November 5, 2009, from 6:00 to 8:30pm. The viewing will be followed by a discussion with Yann Arthus-Bertrand (UNEP Goodwill Ambassador) and UN officials. The event is being organized by the UN Secretary-General's Climate Change Support Team, the Department of Public Information, the Department of Economic and Social Affairs, and the Permanent Mission of France to the United Nations.

LaCenseBeef

"I am proud to sponsor Yann Arthus-Bertand's viewing of his magnificent film HOME," said La Cense Beef owner William Kriegel. "La Cense Beef shares with Yann his deep commitment to the health of the planet and the impact that humans have on it."At La Cense Beef cows are fed a diet of grazed grass which requires much less fossil fuel and impacts the environment in a more positive manner. Sustainable ranching and rotational grazing, practiced on the La Cense ranch helps keep cattle, air, land and water healthy and actually lower our carbon footprint. In contrast, industrial grain-based feedlot operations foul the environment, expose cattle to inhumane conditions, require intensive consumption of fossil fuels and produce high levels of environmental pollutants.

The first company to meet the USDA's "grass fed" standard, La Cense Beef is a leading, all-natural cattle ranch focused on raising top-grade Black Angus cattle for exclusive direct-to-consumer beef sale. La Cense's 88,000-acre ranch in southwest Montana follows the principles of sustainable ranching, including free roaming and rotational grazing. The team of La Cense Beef ranchers with years of experience working on Montana land with cattle, help ensure that a humane, stress-free environment is maintained. The La Cense Beef ranch sits at an altitude of 5100 feet in a pristine, vast landscape where the cattle enjoy the most natural, unadulterated life possible.

Grass fed beef has been recognized to be better than grain fed beef for human health, the animal and the environment. According to numerous studies comparing the two, grass fed beef is shown to be lower in total fat and calories than grain fed conventional beef. The higher Beta Carotene level in grass fed beef is helpful in reducing the risk of cancer and cardiovascular disease. Grass fed beef is also higher in Omega-3 fatty acids essential for enhancing heart health and reducing the risk of arthritis, obesity, insulin resistance, allergies and autoimmune diseases.

About La Cense Beef:

La Cense Beef is a pioneer in the grass fed beef industry. The first and only beef producer to receive the United States Department of Agriculture (USDA) "Grass Fed Beef" certification, La Cense successfully endured a rigorous auditing process by third-party Verified Beef. The process included reviewing all ranching practices, its structure and management, training of employees, the inspection of all feeds, records and labels and the administration of all foods and drugs. The audit confirms La Cense cattle to be truly 100 percent grass fed, never exposed to antibiotics, animal by-products or growth promotants, never treated with hormones, and source and age verified. It is only with source and age verification that consumers can be assured that they know what they are buying and can trust specific marketing claims. For more information, visit www.lacensebeef.com.

About HOME

The aim of HOME, a not for profit film, is to change the way we all see the planet and our impact on it. Directed by internationally renowned French photographer, Yann Arthus-Bertand (Earth from Above), produced by award-winning director Luc Besson, with the exclusive support of Francois-Henri Pinault, CEO of PPR, and narrated by five-time Academy Award nominee Glenn Close. HOME can be viewed on the internet in partnership with YouTube. For more information, visit www.home-2009.com.

Contact:
Beth Lawrence
La Cense Beef
(212) 351-0537
bethl (at) lacensebeef (dot) com

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