Cambridge, MA (PRWEB) April 24, 2012
As sustainability becomes an increasingly popular concern, apparel designers are taking note and adapting their business practices to reflect this. The online boutiques of Local Hem, the boutique shopping platform, marked Earth Day this year by highlighting several designers who have led the way in sustainable manufacturing and design - giving meaning to the phrase “eco-chic.”
Prairie Underground, available at Helena’s Boutique in Arlington and Belmont, MA, is a brand best known for its casual, durable cotton jackets and dresses. They design, produce, and ship every item in their collection from Seattle, WA, and the majority of their fabrics are knitted right here in the United States. In doing so, Prairie Underground helps to keep active a diminishing network of sewing contractors in Seattle. Furthermore, they have proudly incorporated sustainable textiles made of hemp and organic cotton in every collection since in 2005.
Another boutique designer that successfully combines sustainability and modern design is Synergy, available at She Boutique in Marblehead, MA. Synergy strives to make clothing that looks good, and is also gentle on the Earth. They predominantly work with G.O.T.S certified organic cotton from India that is dyed with low impact dyes. Their clothing is hand made in Nepal, according to fair trade practices (and it doesn't hurt that the dresses, skirts and tops are eye catching and comfortable to boot!).
Qi, available at Duchess Boutique in Newton, MA, is a brand known for fashion-forward knits and cashmere sweaters that emphasizes giving back to the community and maintains a strict focus on corporate social responsibility: “Our use of cashmere promotes environmental health by using a renewable resource that ensures profitability for farmers, in an efficient and eco-friendly way. While reducing our carbon hoofprint, we also lend our support to non-profit organizations, such as the Advocates For the Children of New York and the National Wildlife Federation, in their efforts to create a better world.”
These three brands are just a few examples of the many eco-conscious designers that are part of the online boutiques on Local Hem. As the impact of the fashion industry on the health of our planet becomes harder to ignore, shoppers must take responsibility for the effect their purchasing decisions have. Doing the research into the origin of their clothing by seeking out the knowledge of independent boutique owners is a great way to start.
ABOUT LOCAL HEM
Local Hem is an online boutique shopping platform allowing visitors from anywhere in the world to shop a selection of the best independent, local boutiques online. Visitors to the site can discover and shop boutiques by location, category, designer or specific trends. Each online boutique is handpicked for Local Hem based on its commitment to offering unique, high-quality merchandise and customer service, resulting in a carefully curated selection of the best local boutiques.