Local Search Marketing: Local Listings Gone Wild! - Live Webcast at Search Marketing Now, Wednesday May 20

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Local Search Marketing: Local Listings Gone Wild!

Redding, CT (PRWEB) May 5, 2009

On Wednesday, May 20, at 1 PM EDT, industry analyst Matt Booth will cover local search marketing and the role that local listings play in a successful online marketing campaign, in the free webcast "Local Search Marketing: Local Listings Gone Wild!" Bryan Simkins of FedEx will provide an illustrative case study as well.

Registration for this free webcast is open.

Ten years ago, local listings were relatively easy - businesses could target Yellow Pages and local classifieds. Today, businesses can claim their local territory online through a wide range of free online listings -- including local search engines, Internet Yellow Pages, city guides, local social networks, and more.

Whether it's a mom-and-pop small business, or a large national brand with local presence, everyone's competing for consumer attention online. As consumers become more sophisticated searching for local businesses, accurate online local listings are a more critical part of any successful online marketing strategy.

The possibilities are many, and the opportunities huge -- but how do businesses keep up with free online local listings? How can they possibly maintain current information across all web listings?

In this webcast, industry analyst Matt Booth from the Kelsey Group will provide a backdrop of the current state of local search markets; he'll also discuss how consumers are searching at the local level, and what businesses can do to get the most out of free online local listings. Bryan Simkins of FedEx will present an illustrative case study of how one large company was able to manage its local listings online. For more information and to register, visit http://searchmarketingnow.com.

This webcast is sponsored by TMP Directional Marketing (TMPDM), a print and digital marketing agency, offering online, offline and mobile advertising solutions to top national brands. Combining its years of success in Yellow Pages advertising with online search expertise gained as a former unit of Monster.com, TMPDM serves hundreds of clients, including more than 100 Fortune 500 companies. TMPDM's local expertise stems from knowing the local nuances that help national merchants target and reach local customers. From tracking and profiling online consumer behavior to managing and executing search campaigns, TMPDM's interactive services are highly measurable delivering large national advertisers cost-effective, track-able leads. For more information, visit http://www.tmpdm.com.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX London (May 18-19), SMX Advanced (Seattle, June 2-3), and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and Internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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