LTCA Launches State-of-the-Art Long Term Care Insurance Resource

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One of the country's founding long-term care insurance firms announces the launch of one of the profession's newest planning websites. After spending more than twelve months researching the needs of today's long-term care shopper, LTCA completely re-designed its customer experience to include a number of enhancements.

Long Term Care Associates Company Logo

LTCA has been a pioneer and leader in long-term care solutions since 1972.

As the Voice of Long-Term Care, LTCA bears a special responsibility to spread credible and trustworthy information about LTC planning.

Long Term Care Associates, Inc. ("LTCA") is proud to announce the launch of its all-new consumer-facing long-term care insurance website. While LTCA has supported a number of consumer and agent-facing sites throughout the years, the company spent over twelve months conducting best practices research and design to create what is now its flagship digital shingle.

Said LTCA president Robert Forman, "As 'The Voice of Long-Term Care', our company bears a special responsibility on behalf of our profession to spread credible, trusted information about LTC planning." Forman continued, "We've never shied away from setting a high bar for ourselves, and I believe this new site will exceed visitors' expectations."

Among the enhancements visitors to the new site will benefit from are the following:

  • Improved ease of navigation
  • 2016 interactive cost of care map
  • Find-your-agent feature
  • Ability to "deep dive" into subject matter
  • Award-winning blog

Long-term care encompasses a range of caregiving services received in one's home or in a living center, typically as the result of illness or injury. Today more than 6 million American adults need this high level of care, a number that is expected to rise dramatically as the Baby Boomers age. Since neither Medicare, Medicaid nor the Veterans Administration cover such services in a desirable way, an increasing number of families are researching whether long-term care insurance is right for them.

LTCA is no stranger to the digital world. Besides hosting an “Education through Social Media” campaign for the benefit of 5 million members of our sponsoring organizations, the company was one of the first in the nation to adopt an online selling platform—an approach overwhelmingly preferred for being less invasive and more transparent. Those shopping for the best rates on long-term care insurance can view the products' actual state-filed rates on their own computers in real-time.

The company's digital properties have won it numerous accolades throughout the years, including its invitation-only blog. Now, to coincide with the site launch, LTCA is making its blog available to the general public for the first time by the process of a simple sign-up. Commented Forman, "For anyone seeking to place long-term care within a larger context or gain insight into the issues which affect LTC insurance, these essays are indispensable." The blog is regularly read by consumers, agents, journalists, advocacy groups and home office personnel.

About LTCA:

With roots dating back to 1972, Long Term Care Associates, Inc. (LTCA) has now entered its 5th decade focused exclusively in the LTC solutions marketplace. Headquartered in Bellevue, WA, the company is proud to serve over five million members of sponsoring organizations, and count the claim payments to its clientele in the tens of millions of dollars.

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Stephen D. Forman
@ltcassociates
since: 08/2009
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Long Term Care Associates, Inc.
since: 07/1972
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Long Term Care Associates, Inc.

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