Vodafone Netherlands and Vodafone Greece Select MADS to Launch Mobile Advertising
MADS mobile ad server platform selected to ad enable Vodafone live! portals for Vodafone Netherlands and Vodafone Greece. MADS, a technology leader in delivering highly targeted mobile advertising campaigns, announced today it has entered into partnership with Vodafone Netherlands and Vodafone Greece, two of Europe's premier mobile operators with a combined total of more than 10 million mobile customers. Vodafone Netherlands and Vodafone Greece will deploy MADS mobile advertising platform to integrate fully within their Vodafone live! portals, offering advertisers and brands extremely targeted display advertising.
Amsterdam, The Netherlands (PRWEB) January 28, 2009 -- MADS, a technology leader in delivering highly targeted mobile advertising campaigns, announced today it will power the mobile advertising offering for Vodafone Netherlands and Vodafone Greece, two of Europe's premier mobile operators with a combined base of more than 10 million mobile customers. Vodafone Netherlands and Vodafone Greece will deploy MADS mobile advertising platform to integrate fully within their Vodafone live! portals, offering advertisers and brands extremely targeted display advertising.
Advertisers now have the ability to reach more than 22 million mobile Vodafone consumers by utilising MADS powerful web-based campaign management tools to launch highly targeted campaigns across Vodafone operators in five countries. MADS enables advertisers to reach exactly the right people at the right time with the right message, anywhere.
"We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, " states Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.
Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels. Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.
"In cost-conscious times like these, advertisers can reap the benefits of high response rates typically generated by mobile campaigns which is compelling when you consider they're often 10x that of traditional online advertising," states Jasper de Vreugt, Head of Sales at MADS. "Vodafone's decision to deploy innovative mobile advertising services offers advertisers a more effective and engaging alternative to existing media such as TV, radio or print."
About MADS
MADS enables advertisers to reach exactly the right people at the right time with the right message, anywhere. MADS powers the full mobile advertising value chain, and enables operators, publishers and advertisers to deliver highly targeted and personalised campaigns to mobile consumers. MADS delivers a full suite of products including: MADS for Operators, to create, manage and monetise mobile inventory; MADS for Agencies, to plan, book and optimise campaigns; and MADS for Advertisers, to track real-time campaign performance analytics and reports. MADS unlocks powerful advertising opportunities for brands and creates new revenue streams for operators and publishers across all mobile channels including: mobile internet, SMS/MMS push/insert, mobile video, mobile games and applications, idle screen and ring back tones. MADS empowers advertisers to deploy dynamic, interactive, highly personalised mobile ads to consumers with the same confidence and control as online ads. MADS is currently processing more than 300 million ad requests per month in Europe, and is the mobile advertising platform of choice for more than 150 operators and publishers across 15 countries. MADS ad-enabled operators include KPN Netherlands, Vodafone Romania, Vodafone Hungary, Vodafone New Zealand, Vodafone Netherlands and Vodafone Greece among others. MADS was founded in 2006 and is a privately held company based in Amsterdam, The Netherlands. Visit http://www.mads.com to learn more.
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