Stamford, CT (PRWEB) April 25, 2013
Patients are already online. They're Googling symptoms, researching illnesses, looking for health tips. According to a 2009 Pew Research Center study, 61% of American adults search online for health information. And there's plenty of medical information available. With not enough hours in the day, should doctors take the time to add to the multitude of voices? Should doctors blog? According to Melissa Chefec, medical marketing specialist with MCPR, LLC, “the answer is a resounding yes. Blogging provides doctors a venue to enhance their reputations, grow their practices, and at the same time, provide medical information for their patients and the general public.”
Tips for doctors about blogging:
Consider the benefits of a physician's blog that provides accurate, up-to-date medical and health information that informs their patients and the general public.
Blogging requires a commitment. A credible effort requires frequent updating – once or twice a week. Doctors who have taken the plunge have found the returns well worth the investment of time. They report unanticipated benefits, such as establishing valuable dialogs with other doctors and enhancing their own knowledge of trends and developments in their fields.
There's no denying that the Internet has changed the relationship between doctor and patient. Doctors must embrace it and harness its power or risk losing their voices and influence. Through blogging, doctors can enhance their reputation, grow their practice, help their patients and perform a public service.
MCPR, LLC was founded in 1994 and specializes in medical marketing and public relations for doctors, hospitals and other professionals in health, fitness and beauty. http://www.mcprpublicrelations.com