Microsoft ExactTarget and Neudesic to Host Marketing Automation Webinar

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One of the biggest challenges with sales and marketing execution is a lack of integration between the two functions

Irvine, CA (PRWEB) May 2, 2009

Neudesic today announced a Marketing Automation webinar highlighting its strategic alliance with Microsoft and ExactTarget, and the Actionable Marketing Intelligence Solution the companies are combining to offer. The webinar presentation will take place on May 19, 2009 and will feature Ian Michiels, Group Director of Customer Management Technology Group for Aberdeen Research.

Mr. Michiels will be debuting findings from a new research study focused on the top of Marketing Automation. Afterward, a demonstration of the Actionable Marketing Intelligence Solution will be performed to demonstrate how the joint solution addresses the current needs of marketing and sales professionals as evidenced in the study results.

"One of the biggest challenges with sales and marketing execution is a lack of integration between the two functions," said Mr. Michiels. "Significantly, Best-in-Class organizations which achieve the highest revenue growth, lead to sales conversion, and return on marketing investments are 3 times more likely than peers to integrate sales and marketing technologies. The average organization struggles to translate real-time data from sales and marketing to actionable decisions that optimize revenue generating activities. This validates the need for an end-to-end Sales and Marketing Automation Platform like The Actionable Marketing Intelligence Solution; represented by the integrated offering from Microsoft Dynamics CRM, ExactTarget, and Neudesic."

Links to the solution webpage and webinar are included below:

•     Actionable Marketing Intelligence Solution Home Page
•     Create an immediate impact to your bottom-line results by aligning Sales and Marketing - Tuesday, May 19, 2009

The Actionable Marketing Intelligence Solution permits the automation of sales and marketing functions while incorporating real-time data into actionable decision-making tools that automate marketing and sales processes. The strategic alliance of ExactTarget's email and marketing automation solutions with Neudesic's system integration capabilities on a platform built upon Microsoft Dynamics CRM to provide an integrated end-to-end sales and marketing solution.

About Microsoft:
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

About ExactTarget:
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit our corporate site at Exacttarget.com or call 1-866-EMAILET, or visit the Actionable Marketing Intelligence Solution page at //email.exacttarget.com/Products/ExactTargetIntegrated/MSCRM/SolutionsAlliance.html.

About Neudesic:
Neudesic is a Microsoft National Systems Integrator and Gold Certified Partner with a proven track record of providing reliable, effective solutions based on Microsoft's technology platform. Neudesic's technical and industry expertise empowers enterprises to enhance their technological capacity and respond to business opportunities with a greater level of efficiency. Neudesic was established in 2001 and is headquartered in Irvine, California. Neudesic offers its products and services nationwide with offices located throughout the United States, and a global presence based out of Hyderabad, India. For more information about Neudesic's products and services, call (800) 805-1805 or visit our corporate website at Neudesic.com or the Actionable Marketing Intelligence Solution page at http://www.neudesic.com/amis.

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