Duluth, GA (PRWEB) February 20, 2010
When the February 2010 issue of Matt Bacak’s “Internet Marketing Dirt” newsletter hits the mailboxes of his IM Gold subscribers, they’ll notice something different about it. From that point forward, every single article the publication contains will carry Bacak’s byline or stamp of approval. Billed as “Confidential Conversations with an Internet Millionaire,” “Internet Marketing Dirt” has been completely re-innovated to ensure it lives up to both its founder’s exacting standards and its Stevies Award-winning reputation.
According to a series of studies conducted by the Nielson Norman group, “In our first study, 23 percent of the newsletters [under observation] were read thoroughly. In our second study, two years later, only 11 percent of the newsletters were read thoroughly.” Those figures represent a 52 percent decline in newsletter readership over a 24-month period. As a result, the researchers concluded, “Newsletters have to justify their space … on a daily [or monthly, as the case may be] basis.”
By completely overhauling his “Internet Marketing Dirt” newsletter, Matt Bacak is ensuring his publication does just that. The new and improved version of “IM Dirt” will focus on providing cover-to-cover content that is genuinely worthy of inclusion in this stellar Stevies Award-winning publication. Each and every article from here on out will be either written or hand-selected by Bacak himself.
What led to this re-innovation? “In December 2009, we issued a ‘Best Of’ issue of ‘IM Dirt News’ as a Christmas present to our subscribers. Over the course of handpicking articles for inclusion in that issue, I made a startling discovery,” explains Bacak. “Frankly, many of the newsletter’s contributors were not living up to the ‘Internet Marketing Dirt’ standard of excellence I’d established. If something is going to have my name on it, I want it to surpass my success benchmarks. So I made the decision then and there that beginning with the February 2010 issue I would begin exerting 100 percent editorial control over the publication.”
Bacak’s hands-on commitment to the newsletter means that subscribers can expect 99 percent of the content to now be written by “The Powerful Promoter” himself. And Bacak is steadfast in this resolve. “I will continue to serve as sole contributor except for the rare article or snippet I deem worthy of my brand,” he vows.
For more information on Matt Bacak’s decision to assume the editorial reins of the “Internet Marketing Dirt” newsletter, contact Tamara Smith at (770) 623-3008. To learn how to subscribe to the re-innovated Stevies Award-winning publication, visit Bacak online at http://www.internetmarketingdirt.com/.
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