Higher Logic Announces MemberAd, a New Online Advertising Service For Community Sites

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Generate Non-Dues Revenue With Your Social Network

This new service is designed to provide member-based organizations with on-going revenue from their community sites. We offer them the resources and expertise to take advantage of online advertising, and ensure the campaigns add value to their members.

Washington, DC (PRWEB) August 20, 2010

Higher Logic, the leader in professional social networking and Mobile Membership™ apps for associations and non-profits, announces MemberAd™, a unique advertising service for private social networks. Member-based organizations can use the MemberAd service to leverage the value of their professional, online community and generate significant non-dues revenue. MemberAd is a turn-key advertising solution which helps organizations develop a customized online advertising strategy.

Online advertising has increased exponentially over the past five years. According to comScore’s recently released Ad Metrix services, U.S. Internet users received 15 percent more displays ads as compared to year ago, and total U.S. display ad spending for first quarter 2010 reached an estimated $2.7 billion.

Rob Wenger, CEO of Higher Logic, states, “This new service is designed to provide member-based organizations with on-going revenue from their community sites. We offer them the resources and expertise to take advantage of the growing trend of online advertising, while ensuring the campaigns add value to their members.” Marketers funneled an estimated $2.2 billion to advertise on social networks worldwide, with $1.2 billion spent in the U.S., published by eMarketer.

Higher Logic’s solution is led by a team of online advertising experts whose prior experience includes working at AOL, the Washington Post Online and Newsweek Online. The Higher Logic team determines each organization’s revenue goals and ad layout, reaches out to their potential sponsors, and manages and hosts the implementation of the client’s community site advertising campaigns. Braden Wright, Director of Online Advertising for Higher Logic adds, “We have clients whose community site advertising revenue exceeds the cost of running their Connected Community™ professional social network. Our goal is to help our clients achieve a positive ROI from their Connected Community solution by using MemberAd.”

MemberAd, available immediately, is based on a revenue-share model and the customer does not incur upfront fees to take advantage of this innovative solution. Please contact Higher Logic to learn how to add professional social networking and targeted advertising to your valuable portfolio of membership offerings. MemberAd is also being showcased at Higher Logic’s Booth 461 at ASAE’s Annual Meeting & Exposition on August 21-24, 2010 in Los Angeles.

About Higher Logic

Higher Logic provides innovative professional social networking and collaboration solutions for associations and non-profits seeking to attract new members and energize existing members. The Connected Community™ application suite empowers members to exchange ideas, share best practices and collaborate- anytime, anywhere. Higher Logic’s suite of products offer a new dimension of value to constituents, with Connected Community’s pre-built integration to leading association management systems and M² ™ - Mobile Membership™ smart phone app. Higher Logic delivers solutions so member-based organizations can increase their presence and attract a new generation of global members.

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