“Online reference website Juggle.com connects with new users through unique forms of offline advertising.”
Belleville, IL (PRWEB) February 9, 2010
Driven by husband and wife team Jimmy and Dawn Creten, Bounty Hunter and Scarlet Bandit boast a national following. The monster trucks have won numerous awards and accolades, including the Freestyle 2005 Monster Jam World Championship and back-to-back USHRA Team of the Year awards in 2006 and 2007.
“Bounty Hunter and Scarlet Bandit are introducing Juggle.com to 65,000+ monster truck fans in St. Louis while reaching many more through the national tv coverage,” said Juggle CEO Stephanie Leffler.
The partnership is a natural fit for an edgy brand like Juggle.com, which has blossomed despite the recession. The same holds true for the Monster Jam Tour which draws sold-out or near-capacity crowds in the largest U.S. stadiums race after race. Fans in cities like Minneapolis, St. Louis, Atlanta, Indianapolis, Houston, Anaheim, Jacksonville and Detroit have displayed a strong loyalty to the Monster Jam brand, filling between 55,000 and 76,000 seats at each event. Each event features a race, highlighting the fastest trucks and a freestyle event which allows the drivers to show their full compliment stunt driving skills.
"The Monster Jam Tour events pair perfectly with Juggle’s offline advertising and promotion strategy," commented Leffler. "We want to participate in the activities people love. Monster Jam fans are dedicated and loyal. We hope to share in some of that."
Though the company has an aggressive marketing presence online, Juggle spends less than one percent of its advertising and marketing budget offline. “We understand the online advertising space very well,” says Leffler. “ROI on marketing dollars spent offline is more difficult to track so we are very selective when choosing opportunities.”
On Saturday night, the investment paid off for the start-up company with Bounty Hunter taking first place at the sold out race.
Juggle experienced previous successes advertising offline in the motor sports arena last fall, sponsoring Jay Robinson Racing’s #28 and #49 cars driven by St. Louis native Kenny Wallace and Mark Green, respectively. The entire Juggle team was on hand in Arizona for the NASCAR Nationwide Series race at Phoenix International Speedway.
Saturday’s Monster Jam event took place at the Edwards Jones Dome in downtown St. Louis. The day kicked off with the Party in the Pits at 2pm, where fans met the drivers, viewed the trucks and collected autographs. The race started at 6:30 pm before a sold out crowd of over 65,000 fans. The event will also be broadcast thirteen times on the Speed TV Channel during the coming weeks.
The Monster Jam World Finals the Super Bowl of monster truck racing will take place March 24 at Sam Boyd Stadium in Las Vegas.
Belleville, Illinois-based Juggle.com is an online reference website featuring factual information on a variety of popular topics and products. In addition to their NASCAR and Monster Jam partnerships, Juggle is also sponsoring Brandon and Kristine Chalk’s 2010 Mount Everest Expedition, where they will attempt to become the youngest American married couple to reach the summit. For more information Monster Jam, Juggle.com and other topics, visit http://www.juggle.com.