Evesham, Worcestershire (PRWEB UK) 5 June 2012
Considering the MultiTools website has only operational since before Christmas 2011, getting such a quantity of orders and recognition is a huge accomplishment after just a few months of trading and establishing itself as a name in the niche.
It’s more than obvious that the primary product sold on the website is in fact multi tools – huge surprise, right? Branding at its best right there.
The purchaser of this bulk order was in fact the head organiser of a large scouts group down in South England. As the summer approaches and the nice weather slowly started to come through, scouts and other organisations all around the country have been organising camping trips and other such ‘wilderness’ events.
What’s needed on a camping trip? Multi-tools of course. They can carry out the functions of many different items in one small complete package – a much more efficient option than lugging around 10 separate pieces of kit in a backpack.
The average Swiss Army knife can vary hugely in price; some even reaching into the 3-figure mark. When you’ve got to kit out 30 kids and accompanying guides with such equipment, it quickly adds up into a huge outlay. The best thing about the MultiTools site is the range of options they offer; there are knives and multi tools to suit all price ranges, which make it fantastic for bulk buyers such as this.
James Cook in the Marketing department at MultiTools got in contact with the buyer to enquire about the purchase and came back with this information. “I was keen to find out why he chose us over other retailers and just find out some general things which could help us acquire bulk-orders similar to this in the future. He responded explaining that he’d bought from us before, a cheap multi tool and an expensive Leatherman branded one – he was impressed with both. He said that due to the kid scouts constantly losing and breaking things like this, he couldn’t warrant spending thousands just to have them broken. Instead he opted for our budget multi-tools as he was impressed with the value for money on his previous purchase and the durability which they had shown.”
From this, the MultiTools site will be promoting their budget range a lot harder in the hope to attract similar bulk deals from scout-masters!
MultiTools.co.uk currently operates on the new, rebranded and ever-expanding Online Home Retail Network which currently encompasses around 50 websites which sell everything from a wood burning stove and Silverline tools to a stainless steel kitchen sink and chainsaws. Online Home Retail Limited first started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a major rebrand in 2012. The business now employs 60 people in its purpose built warehouse/offices and has a total turnover nearing £25 million per year.