Los Angeles, CA (PRWEB) October 05, 2013
the NALA, a small business association, has teamed up with Soles4Souls Inc., a global not-for-profit institution dedicated to fighting the poverty through the distribution of shoes and clothing, for a nationwide shoe drive called Shop Local for a Cause (http://www.shoplocalforacause.com).
The drive will be held October 23-25 with local businesses throughout the United States accepting shoe donations for Soles4Souls while offering customers incentives to shop on those specific days.
This is the NALA’s fourth Shop Local for a Cause event, an awareness campaign which supports local businesses and national causes. Shop Local for a Cause gives businesses an opportunity to reach out to the community, offering big discounts or incentives for their customers on special days throughout the year, while pledging their support for important causes on those special days. Previous NALA successful Shop Local for a Cause events have been with the national non-profits, USA Cares and The Greatest Generations Foundation.
“Shop Local for a Cause is a win/win for everyone. The business is given a chance to help make a difference, while asking their customers to do the same. With the business adding promotions during those days, it is a nice bonus for the customers who come in to donate shoes,” said the NALA’s VP of Operations, Jeff Velis. “We are encouraging businesses from all of the United States to sign up for SLFC and join in collecting shoes for this worthy cause. If you are looking to donate, please check out our site to find the business closest to you participating.”
Experts estimate that approximately 300 million children worldwide – almost as many as the entire U.S. population – live without shoes on their feet. Millions of these children will grow up never having had a pair of shoes, resulting in significant ramifications for their health and well-being. Lacking proper footwear, countless children will not be able or permitted to attend school. And tens of millions of these poverty-stricken, barefoot boys and girls will be infected with soil-transmitted parasitic diseases like hookworm, causing lasting suffering and lifelong debilitation. This event will enable Soles4Souls to continue working to prevent this distress and better the lives of those in need.
To find a local business participating in Shop Local for a Cause or to get more information about signing up a business, please visit http://www.shoplocalforacause.com/local.
About the NALA™
The NALA, a small business association, is for local business owners offering new online advertising & marketing tools, great business benefits, education and money-saving programs, as well as a charity program. The NALA has created a strong emphasis on partnering with charities, by giving their members the ability to participate in non-profit drives all year.
Soles4Souls is a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty. The organization advances its anti-poverty mission by collecting new and used shoes and clothes from individuals, schools, faith based institutions, civic organizations and corporate partners, then distributing those shoes and clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Soles4Souls is committed to the highest standards of operating and governance, and holds a four-star rating with Charity Navigator. Please visit http://www.giveshoes.org for more information.
PR Contact: Tiffani Tendell