Screen Size is the Leading Indicator of Tablet Usage, Says NPD In-Stat

Apple ran away with the lead in the tablet market following its April 2010 iPad launch. Competitors scrambled to keep up and many launched their own tablet products in a range of screen sizes.

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the tablet market continues to heat up, manufacturers are striving to differentiate next-generation products to compete with the iPad.

Scottsdale, Ariz. (PRWEB) March 19, 2012

Apple ran away with the lead in the tablet market following its April 2010 iPad launch. Competitors scrambled to keep up and many launched their own tablet products in a range of screen sizes, as opposed to Apple with its one 9.7-inch iPad. For example, Amazon successfully launched the 7.0” Kindle Fire, which is tied to Amazon’s content and services; and Samsung rounded out its tablet lineup with the 7.0”, 8.9” and 10.1” Galaxy Tabs.

“As the tablet market continues to heat up, manufacturers are striving to differentiate next-generation products to compete with the iPad,” according to Stephanie Ethier, Senior Analyst. “Screen size has emerged not only as a key differentiator, but also the leading indicator of different tablet usages. New NPD In-Stat (http://www.in-stat.com) research highlights top tablet usage scenarios based on device screen size and provides market insight based on the different tablet form factors. For example, devices with smaller form factors in the 3.5" to less than 7.0" range, spanning PMP and tablets categories, best serve entertainment needs that are typically considered complementary to everyday activities like commuting, exercising, and other on-the-go activities.”

Recent research findings include:

  •     Worldwide shipments for devices with screen sizes between 3.5" to less than 7.0” will decline throughout the forecast period to 15.6 million in 2016.
  •     Despite anticipated price erosion, revenue in the 7.0" to less than 8.5" form factor represents one of the brightest spots in the tablet market due to anticipated Amazon Kindle Fire demand.
  •     Due to continued iPad success, tablets in the 9.7” to less than 11” form factor category will represent 65% of worldwide tablet shipments.
  •     The bill of materials for a 9.7” tablet will fall to US$246 by 2016 due primarily to strong consumer demand and declining display costs.

New NPD In-Stat research, Screen Size Dictates Top Tablet Uses: 3.5" to Less Than 11" Devices (#IN1205220ID), takes a holistic view of the tablet and PMP markets starting with 3.5" devices to devices with screens up to 11".

Additional data includes:

  •     Worldwide shipments, by tablet screen size
  •     Average sales prices, by tablet screen size
  •     Worldwide revenues, by tablet screen size
  •     Tablet bill of materials

This research is part of NPD In-Stat’s Smart Mobile Devices service, which provides forecasts and market analysis for connected mobile devices, including tablets, e-readers, digital photo frames, portable media players, handheld game consoles, personal navigation devices, and mobile computing devices.

About NPD In-Stat
NPD In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. NPD In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on NPD In-Stat to support critical business, product and technology decisions.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com, or follow us Twitter at http://www.twitter.com/npdgroup.

Contact:
Stephanie Ethier, Senior Analyst
Email: sethier(at)in-stat(dot)com; Phone: (480) 483-4443

Rick Vogelei, Marketing Manager
Email: rvogelei(at)in-stat(dot)com; Phone: (480) 483-4476


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