Hoboken, NJ (PRWEB) September 23, 2013
Interest in how processes in the brain influence our decisions continues to build momentum. Economics has expanded into neuroeconomics at universities across the country and neuromarketing degree programs are becoming increasingly prevalent. With neuromarketing, researchers study consumers' cognitive responses to advertising and media, looking for the answer to the age-old question: what makes consumers buy? Advertising Research Foundation (ARF) findings show that neuromarketing has advantages over other marketing methods in measuring the emotional response, intensity, and engagement levels of consumers. However, not every business has the resources or time to undertake this crucial research into the buying ideology of their consumers.
For small and large business owners, marketers, and advertisers, as well as neuromarketing students looking for a clear introduction, Neuromarketing For Dummies® (Wiley, 978-1-118-51858-8, August 2013) covers the latest insights into this fascinating and budding field. Authors and industry insiders Stephen Genco, PhD, Andrew Pohlmann, and Peter Steidl, MBA, PhD, explain how:
The book also addresses such topics as:
Neuromarketing For Dummies is a fascinating read for anyone interested in understanding how marketers are using leading-edge science -- including neuroscience, psychology and behavioral economics -- to understand, predict, and ultimately influence consumers.
About the Authors:
Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.
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