NextMedium Introduces Breakthrough Capabilities That Turn Brand Integration Into A Measurable Ad Medium
NextMedium, Inc., developer of the industrys platform for brand integration, today released a full analytics suite, Embed Intelligence.
Los Angeles, CA (Vocus/PRWEB ) November 2, 2007 -- NextMedium, Inc. (www.NextMedium.com.), developer of the industrys platform for brand integration, today released a full analytics suite, Embed Intelligence. These new analytics help marketers better understand the media value of, and develop strategies for, brand integration advertising.
Brand integration works in building brands," said NextMedium Founder and Chairman Hamet Watt. With Embed Intelligence, marketers can finally budget for brand integration with confidence, and through a central system build scalable and quantifiable brand integration campaigns."
These analytics gave us much-needed measures into the true value of integration-something that has been elusive, at best, until now," said Anneli Finn of Gillette, an Embed Intelligence user. In addition, Embed Intelligence gives us great insights into making our integrations more effective in the future."
Used in conjunction with NextMediums Embed Marketplace, Embed Intelligence provides marketers real-time analysis on actionable brand integration inventory, helping determine the media value-expressed in terms of NextMediums proprietary E*IQ score-that a given opportunity is likely to generate. E*IQ is the result of NextMediums work with The Nielsen Company as well as the advertising and entertainment industries.
For more information, please visit www.NextMedium.com.
About NextMedium
NextMedium is the developer of the definitive technology platform and marketplace for buying, selling and measuring brand integration in entertainment content. With ad-skipping technology becoming ubiquitous, the ways audiences consume entertainment are rapidly evolving, and marketers and content providers are looking for innovative solutions to achieve the return on investment they demand. With its documented ability to influence consumer behavior, brand integration represents such a solution.
NextMedium has partnered with the entertainment and advertising industries, as well as leading measurement firms such as Nielsen, to help establish brand integration as a measurable, tradable ad unit. NextMediums marketplace helps marketers systematically find relevant opportunities to connect with audiences, while enabling content providers to cost-effectively monetize their integration opportunities and generate incremental revenue. For more information, please visit www.NextMedium.com.
Media Contact:
Robbie Hyman, NextMedium, Inc.
robbie @ nextmedium.com
310-839-3100, ext. 7005
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