Lake Geneva, WI (PRWEB) October 30, 2012
For months, ObsessiveHuntingDisorder.com has been focused on building their user base. September 2012 marked a huge shift in how the website was marketed. The new strategy put a strong emphasis on social media. To the surprise of the marketing department, ObsessiveHuntingDisorder.com found a massive hunting crowd on the popular social media site Twitter. Hunters are already carrying their smart phones with them in the woods, so it seems very logical that they would be sharing their thoughts while waiting for the animals they are hunting. Hunters can share pictures within seconds of harvesting an animal.
When you spend hours in a tree stand, you need to find something to keep you entertained: “Hunters never get tired of talking about hunting or sharing stories, pictures or even ideas. Twitter allows hunters to do that at an instant. The number of pictures that are shared via Tweet of animals is absolutely amazing. A hunter can share the picture of their latest trophy with hundreds and thousands of hunters within seconds of retrieving that animal. Hunters even created a trending topic called Tree Stand Tweets #tst” stated Duane Keenan, founder of ObsessiveHuntingDisorder.com
Duane also went on to say: “We are so pleased with the warm response we have received on Twitter. We have built a strong following and that has brought a lot of attention to the website and attention to our disorder”. ObsessiveHutningDisorder.com has even created their own trending conversation topic #OHD. Duane describes Obsessive Hunting Disorder as “a psychoneurotic disorder in which the person’s thoughts or feelings are dominated by persistent ideas or images of wild animals and the desire to pursue them. These thoughts or actions interfere with normal functioning and cannot be voluntarily prevented or controlled”. Obviously Obsessive Hunting Disorder isn’t a real disorder. But the website has found a huge success in increasing brand awareness by getting the term trending.
In the next few months, the site will experience modifications that will enhance the user experience. They also plan on running multiple promotions through Twitter and Facebook to generate more awareness of the site.
Go to ObsessiveHuntingDisorder.com create an account and Follow them on Twitter (@HuntingOHD)