New York, NY (PRWEB) June 30, 2011
B&H Photo is excited to share with you the release of the newest Olympus cameras, lenes and accessories for the Micro Four Thirds system.
B&H Photo will be one of the first retailers to stock the new Olympus E-P3 cameras designed to meet the needs of professional and high-end enthusiast photographers who demand outstanding performance, reliability, and unparalleled levels of control and versatility in a compact form factor. In addition, they will also be carrying the 12mm f/2, 45mm f/1.8 and FL-300R.
The cameras feature a new 12MP Live-MOS Four Thirds-sized sensor that has been developed by Olympus for better dynamic range, color depth, and noise control. The cameras also utilize the new TruPicVI processing engine, which features dual cores. The new engine also has improved start-up/shooting response, as well as faster image processing and more true-to-life color rendering.
Olympus has also developed the new “FAST AF System” (Frequency Acceleration Sensor Technology). The new system works together with the lens, processor and sensor to deliver a smarter and more accurate focusing system. Part of this has to do with the 120fps readout (vs 60fps) for video. To take full advantage of the system, Olympus recommends the use of their new MSC lenses.
The new cameras have 35 autofocus points, with improved tracking.
With a 3-inch, 610k-dot resolution touchscreen, the new E-P3 is more powerful than ever. Using the touchscreen, users can activate the shutter release, choose their AF point, or operate the Live Guide. In playback mode the user can magnify the images or scroll through them. For extra protection, the screen also has an anti-fingerprint coating.
The menu system has also experienced a make-over with a new color mode, and with explanations of every setting.
Creative users will appreciate the new updates to the Art filters. Users may now choose from the Pale and Light Color II, Star Light, and White Edge filters. Additionally, you can bracket the art filter modes via the menu, letting users expand their creativity by simultaneously applying different filters to the same image.
Totally new to the PEN series is the ability to shoot photos in 3D, via the scene mode on the top selection dial.
In addition to the new E-P3, Olympus is proud to announce the new EPL-3 (also known as the PEN Lite). The EPL-3 features a 3-inch tilting LCD monitor and six different art filters. It is 25% smaller than the E-P3.
Olympus is also announcing the new PEN Mini. Targeted towards the everyday shooter, it will offer a stylish design in one of the most compact bodies around. It will come in six colors as well.
Besides the new cameras, new accessories were also announced today:
Read more about the new Olympus EP3 at BHInsights.com
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