Olympus Announces Powerful Cameras and Lenses

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B&H Photo is excited to share with you the release of the newest Olympus cameras, lenes and accessories for the Micro Four Thirds system

New York, NY (PRWEB) June 30, 2011

B&H Photo is excited to share with you the release of the newest Olympus cameras, lenes and accessories for the Micro Four Thirds system.

B&H Photo will be one of the first retailers to stock the new Olympus E-P3 cameras designed to meet the needs of professional and high-end enthusiast photographers who demand outstanding performance, reliability, and unparalleled levels of control and versatility in a compact form factor. In addition, they will also be carrying the 12mm f/2, 45mm f/1.8 and FL-300R.

The cameras feature a new 12MP Live-MOS Four Thirds-sized sensor that has been developed by Olympus for better dynamic range, color depth, and noise control. The cameras also utilize the new TruPicVI processing engine, which features dual cores. The new engine also has improved start-up/shooting response, as well as faster image processing and more true-to-life color rendering.

Olympus has also developed the new “FAST AF System” (Frequency Acceleration Sensor Technology). The new system works together with the lens, processor and sensor to deliver a smarter and more accurate focusing system. Part of this has to do with the 120fps readout (vs 60fps) for video. To take full advantage of the system, Olympus recommends the use of their new MSC lenses.

The new cameras have 35 autofocus points, with improved tracking.

With a 3-inch, 610k-dot resolution touchscreen, the new E-P3 is more powerful than ever. Using the touchscreen, users can activate the shutter release, choose their AF point, or operate the Live Guide. In playback mode the user can magnify the images or scroll through them. For extra protection, the screen also has an anti-fingerprint coating.

The menu system has also experienced a make-over with a new color mode, and with explanations of every setting.

Creative users will appreciate the new updates to the Art filters. Users may now choose from the Pale and Light Color II, Star Light, and White Edge filters. Additionally, you can bracket the art filter modes via the menu, letting users expand their creativity by simultaneously applying different filters to the same image.

Totally new to the PEN series is the ability to shoot photos in 3D, via the scene mode on the top selection dial.

In addition to the new E-P3, Olympus is proud to announce the new EPL-3 (also known as the PEN Lite). The EPL-3 features a 3-inch tilting LCD monitor and six different art filters. It is 25% smaller than the E-P3.

Olympus is also announcing the new PEN Mini. Targeted towards the everyday shooter, it will offer a stylish design in one of the most compact bodies around. It will come in six colors as well.

Besides the new cameras, new accessories were also announced today:

•     M. Zuiko Digital ED 12mm f/2.0 lens (24mm equivalent): This high-speed, single-focal–length, wide-angle lens is ideal for shooting everything from dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body, and a snap ring that enables photographers to pan focus with a distance indicator.
•     M. Zuiko Digital ED 45mm f/1.8 lens (90mm equivalent): This single-focal-length portrait lens has a beautiful shallow depth of field, which enables the background blurring effects not possible with the 14-42mm kit zoom lens. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.
•     FL-300R Compact Flash: This flash functions as a bounce flash and wireless remote flash, with enough power for nearly any shooting situation. Photographers can use it in tandem with the camera’s built in pop-up flash, or as an alternative to it. It is designed in silver to match the new PEN lineup.
•     MCG-2 Exchangeable Camera Grip: Available exclusively for the PEN E-P3, this comfortable grip enhances the grip area of the camera to fit any photographer’s hands perfectly. It is available in black and beige.

Read more about the new Olympus EP3 at BHInsights.com

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