New York, NY (PRWEB) July 30, 2012
Ouchies Bandages, known for its colorful, expressive bandages for kids of all ages, is doing more than providing a cool alternative to boring beige bandages. The company has partnered with D.A.R.E. (Drug Abuse Resistance Education), the world’s preeminent substance abuse prevention education program, to develop a line of Ouchies bandages that feature anti-bullying messages.
The first in a line of Ouchies Bandages called OUCHIES FOR OTHERS, the aptly named, Bullying Stops With Me, will give 100% of profits to help D.A.R.E. develop anti-bullying initiatives and continue their outreach to young children, pre-adolescents and teens on the issue of bullying. With words of advice like “BE YOURSELF,” “STOP BULLYING,” and “FIGHT HATE EVERY DAY” printed on brightly colored adhesive bandages, the new line of Ouchies is sure to get kids’ attention and help in the national fight against bullying.
Ian Madover, Founder of Ouchies, says, “I have always wanted to help take something that kids are always wearing and using like bandages and utilize that real estate on their bodies, as a way to help take on things that are important to kids. This is the first in a line of Ouchies that will be designed to help others. We are looking for other organizations to work with at the present time to help this line grow.”
The problem of bullying is not new, but experts now report that over 160,000 children fear going to school every day because of verbal or physical bullying, and at least 10 percent of all children are bullied regularly.
Frank Pegueros, Executive Director & Chief Operating Officer of D.A.R.E. America, says, “D.A.R.E. America is seriously concerned for students that are victims of bullying. We are committed to significantly reducing the incidence of bullying. Partnering with Ouchies Bandages will provide D.A.R.E. with the resources needed to achieve our goal.”
Sold for $5.00 online at http://www.ouchiesonline.com and in stores across the country, a tin of 20 Ouchies bandages proudly conveys the message “Bullying stops with me.” In the Ouchies tradition, these anti-bullying bandages provide a colorful, creative alternative to boring beige bandages for “boo-boos” on children of all ages.