411.ca Offers Canadian Businesses Free Online Advertising Through its Proprietary Owner Verified™ Program
Advertising Initiative is unprecedented in the Canadian New Media Marketplace
Toronto, Ontario (PRWEB) November 3, 2008 -- 411.ca, Canada's Local Search Engine™, announced today that it has launched an exciting new program offering the 1.6 Million Canadian businesses featured on its website free online advertising. Business owners/administrators will be urged to "Owner Verify" their corporate information found on the 411.ca website, by confirming and supplementing the promotional content contained within their company's online profile.
Within 24 hours of "Owner Verifying" their profile information, an "Owner Verified" icon and date stamp (indicating when this information was last updated), will appear on both the company's listing and profile pages found on 411.ca. Backed by 411.ca's patent-pending technology, all "Owner Verified" companies will automatically receive "priority placement" within the search results generated on 411.ca - ahead of basic-listed companies.
"The Owner Verified program is the first of its kind in Canada and to our knowledge, in North America," said Stephen Curry, President and CEO of 411.ca. "Given the need for Canadian companies to Be Found™ now more than ever, the timing for this initiative couldn't be better," he added. Leveraging new, state-of-the-art, proprietary search engine technology, companies with Owner Verified status will enjoy a higher profile among the search results generated within the 411.ca site, Mr. Curry explained.
Visitors to the site stand to benefit as well. "Essentially, the 'Owner Verified' icon denotes trust," Mr. Curry elaborated, "it reassures potential buyers visiting our site that the information contained in the profile is authentic - straight from the business itself - and the date stamp speaks to the 'freshness' of that information", he added.
Another key component of the initiative, Mr. Curry identified, was the ability for Owner Verified companies to view the number of profile views or "leads" generated by their FREE ad and compare these to the levels generated by paid ads of competitors within their own business category, through a Performance Centre or "dashboard" specially created for the program. "In the past, offline and online advertisers had to take a leap of faith that their investment would generate enough interest to pay off," Mr. Curry reasoned, "now, the Owner Verified Program will provide prospective, paying advertisers the opportunity to see, risk free and first-hand, the power of 411.ca and what this advertising could mean to their businesses!"
About 411.ca
411.ca is All You Need™ in Canadian online search. More than two million visitors use the site each month to find information about businesses and individuals in Canada. The company features over 1.6 million businesses and is home to thousands of paid advertisers seeking to Be Found™. With offices in Toronto, Montreal and Kiev, 411.ca is a Canadian company privately owned and operated by 411 Local Search Corp™. For more information on 411.ca, please visit http://www.411.ca.
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