As we expand into new markets, having an integrated tool that automates and optimizes our social media, PR, email and analytics activities will help us communicate with our growing audience and aid in increasing our market share.
Beltsville, MD (PRWEB) January 06, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software and consulting services, today announced that PAPCO, a proven leader in innovative fuel solutions, has selected Vocus Marketing Suite and the company’s consulting services to launch its brand into competitive new markets in the petroleum industry. The energy company chose the Marketing Suite because of its comprehensive, integrated marketing automation tools and the easy-to-analyze dashboard metrics.
Based in Virginia Beach, Va., PAPCO serves a wide customer base of mid-to-large fuel consumers throughout the Eastern United States including gas station owners, large commercial transportation companies and federal, state, and municipal government agencies. For over 30 years, PAPCO has offered an exceptional and diverse portfolio of energy-related products and services by leveraging its vast industry expertise and market knowledge, making it a widely trusted energy partner. The company turned to Vocus to achieve its marketing goals of building awareness, enhancing brand value, improving the customer experience, and increasing sales and market share.
“PAPCO cultivates strong relationships with our audience to succeed in the volatile energy marketing industry. The Marketing Suite will help us deliver exemplary customer service and build trust with our audience,” said PAPCO Director of Marketing Frank Daniels. “As we expand into new markets, having an integrated tool that automates and optimizes our social media, PR, email and analytics activities will help us communicate with our growing audience and aid in increasing our market share.”
To further PAPCO’s mission of being recognized as an industry leader in providing innovative solutions through personalized customer care, the company’s marketing team will rely on the Suite’s Social CRM to create robust profiles of its customer base and the Recommendation Engine to aid them in engaging with customers online.
In addition to the Marketing Suite, PAPCO’s marketing team will also engage with the Vocus Marketing Consultants. “We’ll be relying on the Vocus Marketing Consultants to answer our questions about best practices and tactics in the business-to-business space and help guide our development of content marketing strategies for our target audiences,” said Daniels.
PAPCO is a leading petroleum and energy supplier in the Eastern United States and markets refined fuels, lubricants, risk management products and fuel card fleet management programs to a broad customer base which includes industrial, retail, marine, commercial transportation companies (trucking, transit, railroad, marine) and federal, state, and municipal government end users in the Eastern United States. PAPCO backs their value-added services with its secure fuel supply capabilities through proprietary fuel storage locations and supply agreements with an established network of refiners, pipelines, terminals, and transportation providers that have been expanding since 1976.
PAPCO leverages over 30 years of experience in petroleum hedging and product trading to offer innovative price risk management solutions, allowing fuel users to better manage operating budgets and fuel cost. Additionally, PAPCO offers a diverse menu of other product and service solutions including fleet card services, fuel inventory management, on-line account management and storage systems. Through the use of the industry's latest technology, PAPCO provides seamless fuel procurement and inventory management solutions to its clients that bring efficiencies and cost savings to their businesses.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software and consulting services enabling companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 17,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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