Innovative 'Performance-based' Google AdWords Pay-Per-Click Management Model Minimizes Risk While Maximizing Client's ROI

Believing Internet marketing companies--not their clients--should shoulder the risk traditionally associated with online marketing programs, one company has pioneered a performance-based AdWords pay-per-click (PPC) management program that protects its clients from the typically high fees and mediocre results associated with professional PPC management.

Denver, CO. (PRWEB) July 2, 2008 -- Believing Internet marketing companies--not their clients--should shoulder the risk traditionally associated with online marketing programs, one company has pioneered a performance-based AdWords pay-per-click (PPC) management program that protects its clients from the typically high fees and mediocre results associated with professional PPC management.

Launched over a year ago, Net Return Marketing's Performance-based PPC Management Service requires no up-front management fees, and what clients ultimately pay is in direct proportion to the results Net Return Marketing (NRM) achieves in optimizing their PPC accounts.

The standard service model for PPC Management companies typically includes at least one if not all of the following: high up-front 'setup' fees, long-term binding contracts, and monthly fees that typically range from ten to twenty percent of the client's monthly PPC spend

What the model does not usually include, and what is standard in Net Return Marketing's performance-based contracts, is a real, binding guarantee that ensures clients receive a reasonable return for the fees they are charged for management.

Every performance-based client we've worked with to date has achieved a significant measurable improvement in account performance

This service is well-positioned to help businesses during recessionary times, because if they already have a baseline of advertising established with Google AdWords or Yahoo! Search Marketing, we can optimize their PPC accounts without having to charge up-front management fees

What they ultimately pay in compensation is only a percentage of new revenue or advertising cost savings brought to their businesses. So if there is no new revenue or no advertising cost savings, then no compensation is due.

"The standard service model for PPC Management companies typically includes at least one if not all of the following: high up-front 'setup' fees, long-term binding contracts, and monthly fees that typically range from ten to twenty percent of the client's monthly PPC spend," explained Greg Jerum, CEO of Net Return Marketing. "What the model does not usually include, and what is standard in Net Return Marketing's performance-based contracts, is a real, binding guarantee that ensures clients receive a reasonable return for the fees they are charged for management."

For NRM's performance-based clients, their guarantee ensures they pay nothing if their PPC account does not either measurably increase sales volume or decrease advertising cost per sale.

Thanks to NRM's industry-leading process, however, poor performance is an unlikely scenario. "Every performance-based client we've worked with to date has achieved a significant measurable improvement in account performance," said Jerum. Profiles of a few of the results Net Return Marketing has attained for its clients can be found at http://www.netreturnmarketing.com/client-results.html.

The company's Performance-based PPC Management Service begins with a free initial evaluation in which one of NRM's PPC experts evaluates the client's account. If the PPC expert feels there is room for significant performance improvement, NRM then optimizes the account at no up-front cost to the client. Compensation is not collected until performance improvements are achieved, at which time NRM's compensation is a percentage of the real monetary value of the performance improvement.

That means the program puts money in clients' pockets--at a time when many companies feel they simply can't afford to keep spending money on marketing of any kind.

"This service is well-positioned to help businesses during recessionary times, because if they already have a baseline of advertising established with Google AdWords or Yahoo! Search Marketing, we can optimize their PPC accounts without having to charge up-front management fees," said Jerum. "What they ultimately pay in compensation is only a percentage of new revenue or advertising cost savings brought to their businesses. So if there is no new revenue or no advertising cost savings, then no compensation is due."

Contact:

Greg Jerum
Net Return Marketing, Inc.
(800) 476 5163
greg @ netreturnmarketing.com
http://www.netreturnmarketing.com

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