Using relevant images in news releases has been shown to improve metrics including the length of time of readers spend reviewing a news release and click-through rates
Lanham, MD (PRWEB) April 27, 2010
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), today announced a partnership with Photobucket, one the most popular photo sites on the Web. The partnership means photos uploaded to PRWeb as part of a multimedia news release will automatically be shared through a co-branded Photobucket-PRWeb site. This provides PRWeb customers with an easy way to expand their online footprint, obtain Web traffic through image search, and ultimately reach new customers with visual elements.
“Using relevant images in news releases has been shown to improve metrics including the length of time of readers spend reviewing a news release and click-through rates,” said Jiyan Wei, director of Product Management for PRWeb. “From a distribution perspective, images integrated with news releases often appear on consumer sites like Google Image Search, and with this partnership Photobucket places images where millions are looking for image content every day.”
Image search is a rapidly growing sector of the search market. For example, a February 2009 survey by Hitwise found that image search was the third-largest source of revenue for Google trailing only Web search and YouTube searches. Hitwise also ranks Google’s image search as one of the top 20 most-visited Web sites in all categories.
“PRWeb and Photobucket recognize the opportunity presented by the recent growth in image search,” said Darren Kelly, Chief Revenue Officer with Photobucket. “This partnership will further enable Photobucket to help the world capture, share, and express their digital experiences by allowing users to tap additional search capabilities in publishing and sharing their content.”
Photobucket enables 22 million unique visitors each month to manage their visual identities online. The partnership with Photobucket is the latest in PRWeb’s ongoing effort to broaden the industry’s leading online distribution network. Recent partnerships include Zemanta, MEDesprit and Docstoc.
“PRWeb is designed to enable anyone, from small business owners to Fortune 500 corporations, to easily create online visibility by sharing their news,” added Wei. “Our partnership with Photobucket demonstrates our continuing effort to enhance and improve our service and add value for our customers.”
Photobucket is the premier dedicated photo and video sharing site, with 100 million registered users linking billions of personal photos, graphics, slideshows and videos daily to millions of Web sites, including Twitter, Craigslist, eBay, Facebook, MySpace, Orkut, and many others. In addition to linking content, Photobucket users share personal, topical, and pop-culture digital media by email, instant messaging, and mobile devices. Every month, Photobucket serves 132 billion images, each of which is actively moderated to create a safe environment for its users, partners and advertisers. Photobucket is located online at http://photobucket.com. For the latest feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,800 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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