PR efforts and search-marketing techniques have become intertwined
Lanham, MD (PRWeb UK) February 4, 2010
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), today announced it will be exhibiting at Search Engine Strategies – London conference, 15-19 February 2010. PRWeb will be on exhibit in booth #4.
Separately, Sophie Shiatis, vice president of E-commerce with PRWeb will provide a theater presentation, “Five Tips for Optimizing News Releases for Search, SEO and Media” in the exhibit hall at 11:40 a.m. on February 17, 2010.
“PR efforts and search-marketing techniques have become intertwined,” said Shiatis. “More and more organizations are rightfully beginning to think of themselves as content providers – and the key to success is ensuring your content is ‘findable.’”
A year ago at the same show, PRWeb launched the UK version of its online news distribution service. Over the last year, PRWeb has observed leading-edge businesses are coming to view online news releases as an integral part of an overall marketing program -- and especially search-marketing -- as opposed to strictly a media relations program.
Shiatis welcomes the opportunity to discuss trends and future plans for PRWeb with members of the media or blogging community. Please send an e-mail to fstrong-at-vocus.com if you wish to set up a time to speak in advance -- or simply drop by booth #4 at the show to see what’s new.
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,000 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.