Denville, NJ (PRWEB) November 24, 2012
“Using technology can be helpful in making a practice successful. However, if left unchecked, it can seriously harm the long-term survival of practices,” according to Nitin Chhoda, a physical therapist and marketing expert.
He said that private practice owners should always make a conscious effort to try and get the attention of the patients because they have a very limited attention span. Therapists should be consistent and actively engaging their patients by using newsletters, text messaging campaigns, emails, regular mail and phone calls.
“No physical therapy business owner should assume they have a client’s attention, even those that receive services on a regular basis,” Chhoda said. To combat distracting technology, he noted that this very same technology can also be employed in a variety of ways to build rapport with clients, physicians and other referral sources.
For distributing information purposes such as announcing special offers, Chhoda suggests a ready-made solution such as Therapy Newsletter, a newsletter system that provides everything needed for an effective newsletter, from customized content to multiple methods of delivery. It also offers an exclusive license to insure competitors can’t use the technology in the same area.
Since communication with patients can be done via mobile and Internet, clinicians should use a system called Clinical Contact, where it offers mobile marketing, text messaging, voice broadcasting, and social media marketing through Facebook, Twitter and LinkedIn. Free widgets and landing pages are included, along with sign-up pages, mobile coupons and appointment reminders. Users can import client contacts, generate leads, send photos and videos, and conduct polls and voting.
Recent technology has made it easier for patients and referral sources to remain in contact with friends, family and professional organizations, and Chhoda noted that the very same technology must also be utilized by practice owners to increase visibility among patients and physicians for a healthy and thriving enterprise.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.