Marketing is also important as patients move through the system, and encouraging referrals from current patients should be part of the healthcare practice management plan.
Denville, NJ (PRWEB) June 03, 2013
Practice management, commonly taught in most health organizations, focuses on the processes that support the delivery of care. Business management focuses on the business of medicine. Business management provides the platform by which practice management succeeds and thus any healthcare practice must be a business first and foremost, if it is to survive.
Physician owners are business entrepreneurs and, in most cases, their practices are for profit enterprises, but they are not recognized or treated as such. Because of this, Nitin Chhoda, also a licensed physical therapist, has developed a 4-Prong approach to physical therapy management. The approach consists of the following:
1. Start with Scheduling - For every open appointment slot of each day, there should be a patient coming in to the clinic. Proper management is necessary for this to be achieved. With technological advances, scheduling has evolved so that filling slots is easier and tracking patient visits becomes automated.
2. Scheduling and Marketing - Marketing is also important as patients move through the system, and encouraging referrals from current patients should be part of the healthcare practice management plan. “Without good marketing, it will be hard to keep your schedule full,” Chhoda said.
3. Scheduling and Documentation - The responsible physical therapy management staff member must take the time to look over the schedule and pull the correct records each day. This entire process can be automated and streamlined with current physical therapy EMR technology.
4. Documentation and Billing – Having proper physical therapy documentation and the collection of payments from the payer, whether that is the patient or their health insurance company, is the key to successful practice operation.
By realizing that there are important connections between the four major parts of a practice, physical therapy management can look for the ways that communication and transfer of information has become inefficient within the practice. Utilizing EMR for physical therapy services will really help in the implementation of this 4-Prong approach.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.emrnews.com.
ABOUT NITIN CHHODA
Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.