After launching our Risen Magazine campaign, we not only dramatically increased the magazine’s reach, but we broke company records for growth, recognizing the brand’s unique message in the market.
San Diego, Calif. (PRWEB) June 26, 2013
Parallel 6, a creative mobile technology company with a Digital Campaigns Division, has recorded the fastest social and revenue growth for a client in a three month period with Risen Magazine. Parallel 6’s social media expertise launching a social campaign and interacting with its target audiences increased the faith-based magazine’s Facebook fan page by more than 23,000 likes and the magazine’s revenue by 380% in a matter of 90 days.
Parallel 6’s ability to identify, create and engage loyal fans through social media strategy applied directly to the mission of Risen Magazine to share stories about faith, hope, and love. Parallel 6 recognized that faith-based messages are no longer constrained to church settings. Instead, their strategy reflected that the key to success in communicating to faith and non-faith based communities is using encouraging quotes and photos. This strategy continues to increase revenue for the magazine.
“We recognized that Risen Magazine had the opportunity to tap into a larger market by combining faith-based quotes and visuals,” said David Turner, CEO of Parallel 6. “We knew there was an interest and desire for faith-based materials, but didn’t anticipate the growth to be so quick. After launching our Risen Magazine campaign, we not only dramatically increased the magazine’s reach, but we broke company records for growth, recognizing the brand’s unique message in the market.”
Social media studies show that on average, 3.4% of Facebook fans will “like” a post and only 0.4% will “share” a post. Risen Magazine’s Facebook stats surpassed that as an average of 7.76% of Risen’s fans “like” a post and 2.48% of fans “share” a post. These stats radically increased the content’s visibility to attract more fans and friends of fans, which then led to more magazine subscriptions. In addition, Risen’s daily reach increased from 367 people to 50,000 people in three months.
“Even faith-based companies like Risen require a business plan and strategy to increase our visibility and magazine subscriptions,” said Allan Camaisa, Publisher of Risen Magazine. “Partnering with Parallel 6 for social media campaigns was one of the best business decisions we’ve made. Their expertise creating social strategy helped us boost our numbers across the board. We’re now able to encourage and impact a greater number of people around the world with stories about faith, hope, and love.”
In order to increase Risen Magazine’s social media visibility, Parallel 6 leveraged strategic tools such as:
- Facebook and Twitter ads
- Promoted Facebook posts and tweets
- Engaging posts to encourage sharing
- Creating and designing custom images
- Creating custom Facebook tabs so that fans can purchase Risen Magazine directly from the fan page
For more information about Parallel 6’s Digital Campaign Division and social media services for brands or its work with Risen Magazine, please contact Adam Blejski at ablejski(at)parallel6(dot)com. For press inquiries, please contact Nikki Jimenez at Nikki(dot)jimenez(at)focuscominc(dot)com. (619) 233-7778.
About Parallel 6:
Parallel 6, a creative enterprise mobile technology company, specializes in providing a suite of managed services such as social media and campaign management, SEO, design, and website creation. Paired with its product, Captive Reach, an all-encompassing enterprise mobile platform, Parallel 6 is an expert at influencing consumer behavior, enhancing brand recognition and building strong client-customer relationships. The company serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms around the globe. The firm is based in San Diego with development offices in Mexico, Ukraine and China. For more information, visit http://www.parallel6.com.