New York, NY (PRWEB) June 21, 2012
Sales-Fax News begins its 20th year with the publication of its June 17th issue,
“Over the last 19 years,” says Laurence Ross, Founder and Publisher of Sales-Fax News, “We have witnessed tremendous growth within the media industry. Fax, a darling of the industry two decades ago, hence our name, has morphed into digital and beyond."
“With the passing of the years,” Ross continues, “Our company has listened diligently to our subscribers' needs and responded with a succession of innovations. Their need for more than a name and a number created the Sales-Fax News we publish today ---- online, of course. Not only can subscribers access our Power Brands Directory and News, produced from interviews by our own team of researchers and reporters, they can integrate this information seamlessly into their CRM systems.
“Sales-Fax News today is vastly different from the first issue that was published in June of 1993 via fax. The seller’s need for more insight regarding agency-client relationships, inspired the development of our unique agency-centric view, which displays clients and links that open a very large window to agency-client relationships."
“Another thing we do to accelerate sales, which grew organically, is our subscriber services department. Today, if someone is looking for a personalized edition of Sales-Fax News, or help with a tech issue, or just setting-up our patented Lead Management System, it's quick and easy. Our Subscriber Service Team has become so popular, that within the last year, we have tripled the size of our team. Of course, our personalized service continues with Ask Mary Ann, whereby subscribers can query our editorial director regarding a brand, campaign, etc."
Other features recently added include LinkedIn links to media decision makers and influencers; their backgrounds and connections. Just a few months ago, Sales-Fax News introduced the first mobile app exclusively for media sales --- another enhancement for ad sales pros on the go.
“Speaking of pros,” says Ross, “We are happy to see that over the history of the company, our former employees have landed at Conde Nast, Fox Sports, Hearst, Clear Channel Outdoor, Sports Illustrated and a number of well-recognized digital companies.”
What's next for the company? Ross explains, “We have a third patent coming next month. It will enable us to make clients need for the latest ad news, specifically for ad sales, the easiest and most simplified experience ever.”
About Sales-Fax News™
SFN is an online ad-business daily published exclusively for sellers of advertising, sponsorships or marketing services. The focus is on what representatives of the best known media need to know NOW to get their most competitive proposals to the right people before planning and buying are complete. Our staff of reporters interview decision-makers, as well as influencers, at the brands and agencies to determine who's in planning, who will be planning soon, or who buys special media opportunities after a campaign has launched. Subscribers are also supported by the unique Power Brands & Agencies Directories, which features key contact & planning information to help you with prospecting, and contact management. All Sales-Fax News content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.
To learn more about Sales-Fax News visit: https://www.sales-fax.com