London, UK (PRWEB) April 25, 2014
The Direct Marketing Association (DMA) warns businesses that the loss of consumer trust brought about by the failure to check the Mailing and Telephone Preference Services can be very damaging. This view was declared by the DMA in their press release titled, "DMA warns losing consumer trust is “biggest risk” for marketing mail and telemarketing businesses" on 17th February 2014. The DMA warns that such actions threaten to alienate consumers from a brand, resulting in a loss of custom and subsequently revenue. The Mail Preference Service (MPS) holds 5.5 million names and addresses, and the Telephone Preference Service (TPS) holds almost 20 million private landline and mobile numbers. Telemarketers are required by law to screen their contact data against the TPS, and over the last year the Information Commissioner’s Office has started to issue fines to companies for calling and texting TPS numbers.
PerDM specialises in business to business, business to consumer and events- based direct marketing campaigns.
Director Ian Attwood reports that the proliferation of complaints regarding telemarketers and the TPS has led to an increased demand for the firm’s outsourced sales and field marketing services. “Businesses understand the value of one-on-one communication, which is how we have always been able to separate ourselves from direct mail and other forms of advertising. What we have begun to notice is that companies that would normally turn to telemarketing as the first choice for one-on-one promotions and sales are now coming to us as well. The reason most commonly cited is that they are concerned that unscrupulous telemarketers will lead to negative impressions of the brand, and that this will negate the potential benefits of contacting consumers in this way.”
About PerDM: http://www.perdm.org/about/
PerDM reports that their field marketing strategies receive positive feedback from consumers. Although proficient across the business to business and business to consumer arenas, PerDM has been upscaling their public and retail events-based marketing campaigns. These campaigns have tested particularly well with consumers due to the fact that they are in a public domain, and are therefore less invasive than the residential cold-calling strategies of telemarketers. “Our campaigns are popular with consumers and clients alike because they allow the sales representative to build trust with the customer by interacting with them on a one-to-one basis,” says Ian Attwood, director of PerDM. “This creates a positive brand association and as such, develops consumer loyalty which improves customer retention.”
PerDM is the fastest-growing field marketing agency in the UK and Ireland. The company also operates throughout the Americas, Europe and Australasia.