(PRWEB) May 11, 2012
Successful personal trainer marketing is about assembling and implementing the right combination of tools, resources, systems and strategies. Yet, it’s also about learning to balance one’s time, ambition and priorities in life. As 20-year fitness business veteran Sam Bakhtiar explains, “The grass is always greener on the other side. All personal trainers can’t wait to work for themselves and keep all the profits. Yet, they quickly find that it’s a lot more expense and work than they imagined – and suddenly, their time is gone and their sanity is hanging on by a thread.” Personal trainer marketing is also about having the right attitude, mind-set and hunger for knowledge, Sam adds.
To share his life philosophies and personal trainer marketing blueprint, Sam Bakhtiar has created a new blog at http://www.super-trainer.com to spread the word. In addition to his free blog posts, he also sells business coaching by phone, tickets to dynamic weekend events, and fully automated marketing service packages. “For me, the most valuable learning experience was meeting fitness business millionaires who inspired me in a transformative way. They ignited that spark for me and showed me the path to making my own first million dollars. I was surprised to learn that it was doing all the same things I was doing – but minus all the amateurish mistakes.”
“It’s not always easy getting started,” Sam admits. “But I kept in mind a quote from J. Robinson that says: ‘I don’t choose to be a common man. I want to be better tomorrow than today. And through a commitment to work and discipline – but mostly hard work – I’ll be a little more content and a little different from the average guy.’”
In one’s personal life, it’s important to remember that personal trainer marketing should come second to family responsibilities. “All men know that a happy wife is a happy life,” Sam says, “so if you’ve been distant and busy lately, take ten days to go on vacation with your spouse and kids to enjoy a little much-needed R&R together. What is the point of working so much if your family is not happy? Family is everything.” He adds that it’s also important to take care of oneself first. “I never skip a workout. Also, twice a week, I hike 5 miles to clear my head and stay in pinnacle shape.”
In one’s professional life, it is important to keep an open mind. “No matter how good your personal trainer marketing is, it’s important to remember that, in business, anything can happen,” Sam reminds. He explains that even the best employers may have trainers leave to pursue their own ambitions. There must always be a contingency plan to cover all bases. “I’m always looking to add new talent to my crew,” Sam says. “But follow this principle: Hire slow and fire fast. Run surveys to gauge how well your employees are working for you.”
As fitness business owners expand their operations to new locations, it’s important to run a tight ship and keep an eye on the numbers. “What works in personal trainer marketing for one location may not work for all,” Sam explains. “We had five Fitness Concepts locations that were absolutely killing it, but one that wasn’t. Before it could become a money pit, we consolidated it with a new stand-alone location, which saved us $1,000 per month. The lesson I learned here is: Don’t be attached to any particular location. Emotions don’t pay the bills – the numbers do.”
Lastly, it is important to remember that no one wants to receive personal trainer marketing materials from a robot. They want to interact with real people. “You’re in the people and service business, so act like it,” Sam advises. “Don’t spend 8 hours on a blog post. Spend that time with your clients – calling them, going out to lunch with them, throwing parties, and visiting them at work. WOW them.”
About Sam Bakhtiar
Sam Bakhtiar is a Persian-born American with over twenty years of experience in fitness training and body building. After completing B.S in Premed and Nutrition, Sam also received a degree of doctorate of Chiropractics. Along with being one of the best fitness trainers, Sam is also a business and marketing expert. After establishing a successful fitness training business with substantial income, Sam is helping other professionals in the industry to achieve their business goals. For more information, please contact using the following information.