Leesburg, VA (PRWEB) January 30, 2014
Gravy, the largest social experience platform in the US, added powerful personalized recommendations capabilities to its popular mobile app for iPhone. Now the Gravy app learns what you like and gives you personalized local event recommendations to increase surprise, delight and participation in local event discovery. The new free Gravy iPhone app is available immediately in the iTunes App Store.
“Consider it a smart and informed fun scout that learns what you like to do and finds it for you,” said Jeff White, CEO and Co-Founder of Gravy.
“Event personalization and recommendations make Gravy’s other event discovery features even more valuable,” said White. “Now when you use our app to explore a recommended event that’s relevant to you and your friends, it’s even more interesting to view our exclusive social feeds and images around that event to get a feel for what kind of experiences other people are having. You’re more likely to get immersed by telling friends via our integrated email and IM sharing, to share on Twitter or Facebook, or to invite friends with Facebook. ”
Most Comprehensive Personalized Event Recommendations Across Hundreds of Categories of Events With Nationwide Coverage
Gravy generates recommendations anywhere in the US where you or friends may be by applying new personalization technology to its real-time event warehouse, the largest US aggregator of geo-tagged local things to do, pulling in more than 1 million events per day spanning hundreds of categories. The Gravy personalization engine also generates event recommendations that match users’ individual tastes across hundreds of categories of events. Gravy is the only app that delivers local social experience recommendations across this variety of events with nationwide coverage. The recommendation technology also generates recommendations within all of Gravy’s unique event mood filters: lively, classy, brainy, playtime, and whatever.
Also notable in this release (Gravy version 1.7) are ‘Interests’ that organize Gravy’s local events into more than 30 user-friendly Interest areas including live music, restaurants & food, nightlife, sports, happy hours, fitness, wine, arts, and free & discounted activities. The release also includes ‘My Event Pick List’ that lets users build personally-curated list of events that they think are interesting and share-worthy.
Gravy is the largest social experience platform combining the power of the most comprehensive source of local events and experiences with proprietary online to offline mobile measurement solutions. Brands in almost every industry leverage Gravy’s innovative marketing technology to drive real-time engagement, in-store traffic and online to offline sales. The company launched in January 2013 and is headquartered outside of Washington, DC.