Evesham, Worcestershire (PRWEB UK) 7 October 2012
Plumbworld is one of those stores that stock a great range of products; however, there are always categories that don’t contain that many choices. Bathroom lighting used to be that category, but not anymore, thanks to Saxby Lighting.
The latest uploads takes Plumbworld’s original lighting range and triples it; that’s how many products have been added in the last 7 days. The new range of bathroom lights look to be fantastic and already popular with the visitors to the Plumbworld site.
James Cook, part of the Marketing Department at Plumbworld commented: “We’re constantly monitoring the activity on the website and exactly what pages the visitors are looking at. Since adding the new range of lighting a significant spike in traffic to the bathroom lights page can be seen on the analytics readout. The conversion rate within this group has also increased, so we can safely say that this is a definite improvement over what we used to have.”
Obviously this is all fresh data, but so far, it looks like a promising addition for the marketing squad as well as the customers who are flocking to the Plumbworld website for the latest offerings.
The Saxby Lighting range is quite diverse in that they offer a variety of different lights to suit varied styles of bathrooms. It goes without saying that modern down lights wouldn’t suit a bathroom which is going for the traditional look with a copper bath and such. However, that’s okay as the range also includes bathroom wall lights which will suit those who prefer an ‘aged’ look to their bathroom.
Anthony Langston, Link Building Specialist at Plumbworld added his thoughts: “The range is almost perfect; we have a large choice of a variety of different lights which will hopefully fulfil the needs of all our customers. Obviously you can’t please everyone all of the time, but we’ve gone as far as we possibly can to meet requirements with this latest upload!”
Plumbworld.co.uk is hosted on the large Online Home Retail network at present. The network currently hosts 50 niche-specific websites which sell a whole range of products, varying from charcoal & gas barbecues to log burning stoves and socket sets. Online Home Retail Limited was originally Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a brand overhaul in June 2012. The business now employs close to 60 people in its purpose built warehouse and offices whilst turning over in excess of £20 million per year.