Prestige Lexus Hosting Launch Event for All-New 2014 IS Sedan

The newly redesigned 2014 Lexus IS sport sedan has arrived at Prestige Lexus. To celebrate the occasion, Prestige Lexus executives announced that they will host an exclusive release party at the dealership for a special introduction to the new model on Thursday, June 20.

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2014 Lexus IS

2014 Lexus IS

The engineers at Lexus have really outdone themselves in creating a vehicle that is not only beautiful to look at, but also an absolute blast to drive.

Ramsey, NJ (PRWEB) June 18, 2013

Prestige Lexus will host a special release party to commemorate the arrival of the all-new 2014 Lexus IS on Thursday, June 20, from 5-8 p.m. Hors d’oeuvres and refreshments will be served. Attendees who test drive the 2014 IS will receive a complimentary Lexus gift.

The aggressive exterior design of the 2014 IS now features the signature Lexus spindle grille and separated, LED daytime running lights. The inside features a new, driver-focused cockpit, with simplified controls, perforated leather trim, and increased rear seat room and luggage capacity. The IS trim choices continue with the same two designations – the IS 250, with a 2.5L, 204 hp V6 engine, and the IS 350, with a 3.5L, 306 hp V6 engine.

The longer wheelbase and more rigid frame construction in the new IS offer enhanced stability, control, and ride comfort. The racing-inspired F Sport performance package, featuring a dynamic sport-tuned suspension, unique full-mesh grille, front sport seats, and 18” wheels, is available for the first time on AWD models as well as RWD models.

“People expect premium luxury and comfort from Lexus, and the new IS certainly delivers,” said Joe Billotti, general manager at Prestige Lexus. “But what makes this vehicle truly exceptional is its striking new look and improved performance. The engineers at Lexus have really outdone themselves in creating a vehicle that is not only beautiful to look at, but also an absolute blast to drive. Our customers are going to love it, and we’re excited to share it with them at our launch event.”

The new IS also offers the promise of added value. According to a press release from Lexus, the base price for the new 2014 IS 350 is 2.1% lower than that of the outgoing model, while the price difference between the IS 250 and IS 350 has been reduced by 33% as compared to the 2013 models. The all-new multimedia display will offer real-time weather and traffic updates without a subscription, an industry first. All in all, over $1,400 worth of previously optional equipment now comes standard with every IS.

Customers interested in attending the 2014 Lexus IS release party should visit http://www.prestigelexus.com/News-And-Events, or call Vicki Noorigian at (888) 552-7075.

About Prestige Lexus
Prestige Lexus of Ramsey is an authorized Lexus dealer that provides areas of New Jersey and New York with quality Lexus vehicles, service, and parts. Thanks to the friendly, knowledgeable staff at Prestige Lexus, thousands of local car shoppers have become proud Lexus owners and lessees. Prestige Lexus is owned by Prestige, one of the largest automotive dealership entities in the United States.

Sources:
pressroom.lexus.com/releases/lexus+third-generation+is+sport+sedan+2014.htm
pressroom.lexus.com/releases/lexus+pricing+2014+is+sedan.htm