Zilliant® Hosts Professional Pricing Society Workshop to Help Companies Understand the Science of Price Optimization

Workshop Will Explain Science-Based Pricing in B2B Markets

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(PRWEB) October 17, 2012

WHO: Eric Hills, Chief Evangelist and Senior Vice President, and Hossam Zaki, Ph.D., Vice President of Pricing Science, at Zilliant

WHAT: Zilliant Incorporated (“Zilliant”), a technology solutions company that helps businesses make their numbers, is hosting a workshop entitled “Pricing Science for the Rest of Us,” at the Professional Pricing Society’s 23rd Annual Fall Pricing Workshops and Conference to explain science-based pricing in B2B markets. The workshop will focus on the fundamentals of B2B price segmentation, price optimization and the execution of predictive price strategies. The session will explore how to use business objectives as price strategies to drive top- and bottom-line growth.

WHEN: Wednesday, October 24

WHERE: 23rd Annual Fall Pricing Workshops and Conference, Orlando, Fla.

WHY: Participants will learn:

  • The benefits of segmentation, the differences and similarities between B2C and B2B segmentation, how to improve an segmentation and implement B2B best practices
  • The different types of B2B price elasticities, the difference between profit and revenue optimization
  • How to apply price strategies to achieve the most desirable financial outcomes

As a Premier sponsor at the conference, Zilliant will also showcase its software-as-a-service price optimization solution, MarginMax™.

About Zilliant
Zilliant provides companies with data-driven guidance, enabling smarter pricing and sales decisions across the business to help companies make their numbers. Zilliant’s optimization platform applies advanced mathematics to a company’s data to provide insights on pricing and sales that grow the top and bottom line. Our flexible SaaS model enables customers to quickly and confidently improve their financial performance by integrating into existing systems and processes. Learn more about how Zilliant helps companies price more profitably and sell more effectively at http://www.zilliant.com.


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