Edgenet to Provide Google with High-Quality Product Data

Edgenet’s industry leading product content collection service to drive first time offering to manufacturers and suppliers.

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Optimize Product Data Before it Reaches Search Engines

Our commitment to suppliers, retailers and the consumers they serve is our priority at Edgenet and the reason we’ve created systems to ease communication and drive commerce. Ensuring that shoppers have access to accurate and complete product data will improve the online shopping experience, and help consumers, retailers, and suppliers.

Atlanta, GA (Vocus) October 13, 2010

Edgenet, Inc., today announced that it has entered into an agreement with Google, Inc., to provide the search company with high quality product information from suppliers. This service delivers complete and correct product information to help consumers find the products they’re looking for on Google.com and Google Product Search, the company’s shopping search engine. This represents the first time that suppliers will have the ability to provide product data to Google and have it checked for quality and represents a unique opportunity to differentiate a supplier from their competition.

“Our commitment to suppliers, retailers and the consumers they serve is our priority at Edgenet and the reason we’ve created systems to ease communication and drive commerce. Ensuring that shoppers have access to accurate and complete product data will improve the online shopping experience, and help consumers, retailers, and suppliers.” commented Joe Czarnecky Executive Vice President of Sales and Marketing for Edgenet.

Edgenet has implemented a proprietary product data quality process, newly named Ezeedata Optimization, which ensures product content meets or exceeds the standards set by Google. This same product data quality process scores product content in real time enabling brands to better hone and refine their messaging for the millions of shoppers finding, researching and buying products online.

Products found online have an average of seven attributes for shoppers to discover. Product data from Edgenet’s Ezeedata service have an average of 107 features and greater marketability. Edgenet’s new Ezeedata Optimization service will be available to manufacturers and suppliers in October and just in time for Cyber Monday and the holiday season.

About Edgenet
Edgenet is committed to being the highest quality provider of product content management, selling and advertising solutions in the world. Through the Edgenet Network, our customers access a product information ecosystem that ensures the highest quality, most complete set of product content available. Product content is managed by suppliers and distributed from our network to retailers, distributors and media channels.

Suppliers, distributors and retailers of all sizes benefit from a complete software as a service (SaaS) solution where best practice workflow, collaboration, quality assurance and product content delivery come together. Edgenet's data services, guided selling and advertising solutions are used by top retailers, distributors, media sites and suppliers in the home goods, automotive and sporting goods industries. The Edgenet Network provides unparalleled quality, breadth and value. Learn more about the Edgenet Network at http://www.edgenet.com

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