Project Runway for Everyone? That's the Fashion Game for Tweens

For all those aspiring fashion designers who feel left out of the competition on "Project Runway," there is a new fashion game in town that gives you a chance to become a part of the real fashion industry - at least in a virtual sense. The Fashion Fantasy Game, a free MMORPG, is an online portal for teens and tweens.

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I want these kids to feel that they actually know the business from the inside out

New York, NY (PRWEB) September 29, 2008

For all those aspiring fashion designers who feel left out of the competition on "Project Runway," there is a new fashion game] in town that gives you a chance to become a part of the real fashion industry - at least in a virtual sense. The Fashion Fantasy Game, http://www.fashionfantasygame.com , is an online portal for teens and tweens that offers hands-on experience in a virtual fashion world where designers meet storeowners and get down to business.

Players at http://www.fashionfantasygame.com register for free and create a profile as either a fashion designer or a storeowner very much in the same manner of creating a character in Second Life or any other RPG. As a designer, a player designs outfits using the proprietary fashion tool kit packed with a selection of tops, bottoms, dresses, shoes, trims and accessories. When completed, the player displays the design in a virtual showroom where it is available to be bought by the storeowner players. These players, in turn, fill their stores with the type of clothing that best reflects their store's style and vivre and sells these items to the rest of the virtual world community. IQ buttons help explain professional business jargon to players and the game provides real life decision opportunities involving manufacturing and marketing. The objective of the game is to accumulate Fashion Bucks (FBz) the game's virtual currency and garner the approval of your fellow players through networking for ratings and rankings.

The Fashion Fantasy Game is constantly changing - just like fashion trends. Recently, the game started offering players the opportunity to start their own Personal Libraries, providing them with a place to show off their collection of virtual gifts and special downloaded fabrics. Players can also buy, give or swap these special gifts and fabrics with their friends. The new Runway Magazine, where members create real ads to promote their designs or stores, is a huge hit and is consistently sold out in advance of its bi-monthly release. The R. Lilly Café now offers live chat and members are networking through the chat to promote their businesses. After all that work, players are relaxing at the Café with the new video and music selections that are "tailored" to their tastes.

Nancy Ganz, the creator of the Fashion Fantasy Game, is a real fashion designer having invented the popular Bodyslimmers line and knows what her players need to know in order to play in the real-life fashion game. "I want these kids to feel that they actually know the business from the inside out," says Ganz. "Who knows, we may be launching the next Diane Von Furstenberg, Marc Jacobs or Donna Karan!"

The Fashion Fantasy Game.com is a safe and secure virtual world that teaches kids about business through role-play. The aim of the game is to ad value to the online experience by encouraging productive peer-to-peer communications, confidence building and learning.

The new fashion game will allow kids to create their own Project Runway event. For additional information, contact Nancy J. Hodin at Hodin(at)rlillytuckerwear.com, or visit http://www.fashionfantasygame.com .

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